1. Nellie Cronin

2. Background  In 2009, lung cancer was the leading cause of death (CDC).  James Bonsack first introduced tobacco in 1881.  Today, the tobacco industry is one of the biggest industries.  Statistics: About one in eight middle school students reported to use some form of tobacco. For ages 18-24, 30 percent used tobacco on a regular basis.

3. Background cont.  Kids that grow up in a family with history of tobacco use are more likely to use themselves.  Over the years the number of kids that smoked has drastically increased.

6. Situation Analysis  The current situation: younger kids are starting to use tobacco more and becoming addicted at an early age, which is leading to early death.  The challenge: to get youths and young adults to stop using tobacco products and the ones who don’t how to not even start.

7. Situation Analysis cont..  The potential difficulties: law of tobacco Age 18, but not strict Large availability of products

8. Core Problem/Opportunity  Problem: Over the past few years, younger kids and young adults are using more tobacco products than ever before. Causing death at young age Causing cancer at young age

9. Goal  My goal is to have younger adults not use tobacco by raising tobacco product prices and cracking down on the law.  Also, making tobacco more known throughout schools.

10. Objectives  Make younger kids and young adults more aware of the risks and dangers of tobacco products. Classes in school, driving classes etc.

11. Objectives  Advertise the downfalls of tobacco via television, commercials, billboards, etc.  Attempt to raise tobacco prices in the future and make the law harsher.

12. Strategies  Cut back number of young users Raise tobacco age Make more aware of the dangers that come with tobacco Give more education about tobacco and the nicotine in it, and the addiction Give classes on how to quit if you are a user “Buy Back” program

13. Tactics  For most of this, it doesn't seem logical because the government would have to be involved with raising prices and changing the law  Families and other people that are addicted or were can talk to kids  Make billboards or more commercials with “regular” people.  For the Buy Back  For every ten cigarettes, five dollar coupon

14. Budget Raising age/cost Hourly WageHow Many DaysTotal Hired Worker$104 days (3 hours each day)$120 (four days) Advertisment CostHow longTotal Television300,00030 Seconds$300,000 Television$1,00030 Seconds$1,000 Radio $500-800Commerical$500-800 Billboard $900Monthly$900 Buy Back Cost Days How many Total Tables$1083$240 Chairs$2.25810$180 Employees$1083$240 Panera$83.9481$671.52 Subway$7781$616 Flyers$2n/a200$400