1. The Big Green Guide HEALTHY COMMUNITIES INITIATIVE >> How to use media to advance community policy priorities. Lindsey Spiess, Communications Consultant Office: (316) 491-8487 LSpiess@khf.org

2. Purpose To support the HCI Grantees with media and marketing strategies to build awareness, support and influence local health policy, decision makers, and behavior change in their communities and across the state of Kansas. Ready for use after:  Your policy goal has been established.  Community engagement and activation strategies have been developed.  Individuals who have direct influence over your successful outcome have been identified and prioritized for direct engagement.

3. One Tool in the Community Change Framework

4. Overview  Goal of Content: Useful, Effective, Current  Electronic Version:  Available on KHF Website (http://kansashealth.org)  Downloadable templates to customize  Updating and expanding on ongoing basis  All knowledge levels  Use independently or with Lindsey Spiess  Thank you to contributors! Tips & Tricks  Real-Life Examples  Customizable Templates

5. Glimpse of What’s Inside Section 1: Strategic Communications Communication planning Developing organization's communications strategy and messages Section 2: Earned Media Finding and building relationships with reporters Developing a pitch and approaching a reporter News releases Media advisory How to invite reporters to your event Media interviews Unfavorable media coverage Photo release form Newspaper opinion editorials Editorial board visits Letter to editor News conference

6. Glimpse of What’s Inside Section 3: Social Media Creating an online presence with social media Facebook, Twitter, LinkedIn Section 4: Paid Media Types of paid media Print ads TV commercials Radio commercials Paid online searches Section 5: Media List Newspaper Outlets & TV stations

7. Thank You! Questions & Feedback Welcome! Lindsey Spiess, Communications Consultant Office: (316) 491-8487 LSpiess@khf.org

8. Next: 3:45 p.m. Concurrent Breakout Sessions Maximizing Earned Media — Konza Town Hall (This Room) Lathi De SilvaJessica Richardson Vice President-Director of Brand ReputationBrand Reputation ManagerSullivan Higdon & Sink Strategic Communications — Flint Hills Room (2 nd Floor) Blythe ThomasSarah Green Vice President for CommunicationConsultant Kansas Health Foundation Social Media Strategies to Achieve Your Goals — High Plains Room (2 nd Floor) Cat Poland Free Range Writer and Strategist