1. Immediacy Impermanence Diversity Flexibility

2. A Theatre Of Mind Medium of sound and words Production Cost is less Profile and size of Audience relatively stable Friendly, portable and personal Medium

3. Vast reach Not conducive to detailed Information competes with listener inattention and distractions

4. x Roles and Functions Roles and Functions Education Information Entertainment Agenda Setting Behavioral Change Watch Dog Mobilization Avenue for Advertising

5. Roles and Functions Education Through the documentaries, drama and quiz shows aired on radio. Society members are able to draw lessons. Look at instance of plays on Hiv/Aids,agriculture aired.

6. Roles and Functions Education FORMAL EDUCATION: In a classroom guided by the syllabus. NON-FORMAL EDUCATION: Planned educational and informational radio programming that is not part of any formal education syllabus. INFORMAL EDUCATION: An ongoing process affecting almost everyone and which can be gained from almost all programmes news, talk- shows, discussions, etc.

7. Roles and Functions Talks(Live/recorded) Interviews (Live/Recorded) Discussions (Live or Recorded) Phone-in Programs(Live or Recorded) Radio Features and documentaries(Recorded)

8. Roles and Functions Information News, talk shows, adverts and other programm es. Radio creates awareness in society of what is happening within and outside a given society. For example focus on Africa programme on BBC world service radio.

9. Roles and Functions Entertainment-Society members are entertained through music and plays. Some radio stations have humorous morning and evening programmes. Radio kills boredom and occupies people through leisure. The different music genres also appeal to all age groups in society.

10. Roles and Functions Radio Dramas Music Based Programmes

11. Live Production Pre-Recorded Live and recorded mixed Studio or Remote (On location)

12. RADIO FORMATS Information Education Entertainment(Infotainment)

13. RADIO FORMATS Information News - Current Affairs and sports based shows- Prime spot Announcements Radio Reports

14. RADIO FORMATS Education Talks(Live/recorded) Interviews (Live/Recorded) Discussions (Live or Recorded) Phone-in Programs(Live or Recorded) Radio Features and documentaries(Recorded)

15. RADIO FORMATS Entertainment Radio Drama(Recorded) Music Based Programmes(Recorded)

16. Radio- Interviews Know the Interviewee before you speak and his/her area of expertise Do not submit questions in advance but discuss the scope of Interview Remember that the guest is more important than you Do not make the interview mechanical

17. Interrupt only when it is required Command and control the interview with calmness and accuracy of Information Avoid questions inviting close-ended answers Do not hesitate in asking whether everything is being discussed (Recorded Interviews)

18. Producer Producer is the person who is in-charge of the production. What is a Program? "A plan of things that will be done or included in the development of something; something that people watch on TV or listen to on radio is called a program. Format Format is the general arrangement, plan or design of a program. The Basic Structure of a Programme is called format- News, talk,feature,drama etc

19. Role of a Producer Producer's role in the process of production is to conceive, plan, and produce a programme. To conceive means to think of an idea The idea is actually a concept. To plan is to make detailed arrangements for the idea you wish to materialize in future

20. SHOW PLAN A show plan is a concise guide or blueprint of your radio show. It usually has an overall ambition or focus statement of who it’s aimed at, the type and frequency of music played and what features might form part of the show. A show plan can also be helpful when you need to create a ‘show clock’ or script. A ‘show clock’ is useful for breaking down the show into bitesize, time specific chunks. It allows you to develop a clear idea of where you can place links, music and features evenly throughout the show to ensure a good flow of content.

21. Good radio takes planning and preparation. True masters of radio plan meticulously, but make it sound seamless, casual and easy. You should never enter a studio without a running sheet and basic scripts.

22. RADIO DOCUMENTARIES \FEATURES\PACKAGES

23. Developmental themes Socio-political Changes Historical Perspectives Customs/Rituals Events of Archival Values

24. Main Characterstics - A mix of facts, imagery and creative experiments Research, planning and meticulous Production in-depth research, sound bytes, ambience strong understanding of the nature of Message

25. Things to Remember Radio is a mass medium Knowing your Audience It creates sound pictures Message is perishable Personal Image

26. LANGUAGE Use the words, idioms, and language of your audience Conversational language Simplicity of language Understand the cultural context of the language

27. Short and light sentence Use descriptive words with care Introduce an element of now- ness

28. Opening should be engaging Keep in view the individual listener Avoid too many ideas in one copy/script Use Round figures instead of decimal points

29. A RADIO STUDIO

30. ADVANCED RADIO STUDIO