1. 46h January 2013 30. maj 2016

3.  Its in the sign…  Denotation  Connotation  Ethos  Pathos  Logos 30. maj 2016

4.  Peirce’s model of signs: The sign is a relation between 3 elements 30. maj 2016 Repræsentamen (tegn for objekt) Objekt Træ

5. 30. maj 2016

6.  Lets look at som movies! Lets look at som movies! 30. maj 2016

7.  Indexial signs (i.e. Smoke)  Iconic signs (pictures etc.)  Symbolic signs (i.e. ”PIPE”) 30. maj 2016

8.  Rules for interpretation of how we use and interpret signs. (called code – the grammar of signs)  Determined by cultural context 30. maj 2016

9. Corporate identity  Logo  Visual language Annual report plc web site Advertising and customer communications Staff Communications Architecture & interior design Uniforms, livery, signage Product design packaging

10.  A process where the company/organization makes a dedicated and systematic effort to create symbolic added value. Corporate branding affects the entire company. Therefore it is a management discipline. 30. maj 2016

11.  Corporate branding (Corporate design)  Product branding 30. maj 2016

12.  http://www.ci-portal.de/index.php?id=42 http://www.ci-portal.de/index.php?id=42 30. maj 2016

13.  Analyse one of the design manuals and describe the values you see in it! 30. maj 2016