1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Scott Ries | Team Lead, Creative Account Management ANZ MediaMind Campaign Process

2. © 2012 MediaMind | A division of DG | All rights reserved Successful Campaign Process Download IAB Digital Workflow here DIGITAL CAMPAIGN best practice

3. © 2012 MediaMind | A division of DG | All rights reserved ▸ Kick Off Call ▸ Ad Development ▸ Test Pages ▸ Attachment ▸ Reporting Successful Campaign Process

4. © 2012 MediaMind | A division of DG | All rights reserved Kick Off Call ▸ Contacts ▸ Campaign Details ▸ Media Plan Details ▸ Creative Details ▸ Conversion Tags ▸ Reporting

5. © 2012 MediaMind | A division of DG | All rights reserved Kick Off Call ▸ Contacts Primary contact is your Creative Account Manager. Creative Team creativeau@mediamind.com p: 02 8243 0000 scott.ries@mediamind.com Media Team amau@mediamind.com p: 02 8243 0000

6. © 2012 MediaMind | A division of DG | All rights reserved Kick Off Call ▸ Creative Details 1. How will the success of the campaign be measured? Awareness, Direct Response, Brand Interaction 2. Ad formats Standard, Polite, Expandable, VAST etc 3. Creative concept(s) Provide PDFs or examples 4. Special Features Templates, Blocks, Process 5. Specs Publisher specific templates 6. Training 7. Creative/Ad ID’s ETA

7. © 2012 MediaMind | A division of DG | All rights reserved Ad Development: Mediamind Workshop Download MediaMind Workshop for Flash MXP

8. © 2012 MediaMind | A division of DG | All rights reserved Ad Development: Mediamind Workshop Download MediaMind Workshop for Flash MXP

9. © 2012 MediaMind | A division of DG | All rights reserved Ad Development: Mediamind Workshop

10. © 2012 MediaMind | A division of DG | All rights reserved Ad Development: Blocks creativezone.mediamind.com/blocks.aspx

11. © 2012 MediaMind | A division of DG | All rights reserved Ad Development: Blocks creativezone.mediamind.com/blocks.aspx ▸ Highlights Synchronization Contextual from Page Image Upload MapQuest Maps Facial Recognition Webcam Augmented Reality Papervision Full Screen HD Video Polling QR Code Generator Calendar Reminder Send Email Screen Grab Print Coupon Pinterest Twitter Connect Skype Interaction

12. © 2012 MediaMind | A division of DG | All rights reserved Ad Development: Templates **CreativeAU Specs and Local Templates**

13. © 2012 MediaMind | A division of DG | All rights reserved Test Pages VW Test on WWOS/Mi9 ▸ Process 1. Contact details for the publisher team Specific to your campaign if possible 2. Working Ad IDs trafficked to test placements Contact us for help 3. Tags generated and sent 4. URL from Publisher for review Allow for 2-3 days for a functional test page

14. © 2012 MediaMind | A division of DG | All rights reserved Attachment Download MediaMind Attachment Process.pdf

15. © 2012 MediaMind | A division of DG | All rights reserved Reporting

16. © 2012 MediaMind | A division of DG | All rights reserved Reporting

17. © 2012 MediaMind | A division of DG | All rights reserved Thank you!