1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Piggybacking onto MediaMind tags Shanthini Sathasivam | Account Manager May 2011 3 rd Party Conversion Tags

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Tags Received vs Tags Implemented ▸ Effect on campaign Agenda

3. © 2010 MediaMind Technologies Inc. | All rights reserved Third Party Tracking Tags - Formatting ▸ Example Tag – Yahoo! ▸ Modified Tag to be implemented ▸ http://ad.yieldmanager.com/pixel?id=937736&t=2 http://ad.yieldmanager.com/pixel?id=937736&t=2

4. © 2010 MediaMind Technologies Inc. | All rights reserved Third Party Tracking Tags - Formatting ▸ Example Tag – Tribal Fusion ▸ Modified Tag to be implemented http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage ▸ Example Tag – Adconion ▸ Modified Tag to be implemented http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[%Random%]

5. © 2010 MediaMind Technologies Inc. | All rights reserved Third Party Tracking Tags - Formatting ▸ Example Tag – 3di ▸ Modified Tag to be implemented http://tpnads.com/delivery/ti.php?trackerid=160&cb=[%Random%]

6. © 2010 MediaMind Technologies Inc. | All rights reserved Third Party Tracking Tags - Formatting ▸ Example Tag – Google /* <![CDATA[ */ var google_conversion_id = 1001940180; var google_conversion_language = "en"; var google_conversion_format = "2"; var google_conversion_color = "ffffff"; var google_conversion_label = "-JcZCISe6gEQ1Mnh3QM"; var google_conversion_value = 0; /* ]]> */ ▸ Modified Tag to be implemented copy and paste the entire tag provided

7. © 2010 MediaMind Technologies Inc. | All rights reserved Third Party Tracking Tags - Formatting ▸ Example Tag – Fairfax Digital and tags, as close as possible to the opening tag. Creation Date: 05/16/2011--> var axel = Math.random() + ""; var a = axel * 10000000000000; document.write(' '); ▸ Modified Tag to be implemented only use the script and no script portion of the tag. Pasting the entire tag can result in no conversioins being redirected to Fairfax even if contributed by them.

8. © 2010 MediaMind Technologies Inc. | All rights reserved Effect on Campaign when wrongly implemented ▸ Landing page URL does not load correctly (appear then disappear or not load at all) ▸ 3 rd party vendor will not register conversions when it is attributed to them

9. www.mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved Thank You!