1. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Konsep | Rencana | Sosialisasi Agustus 2009 Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia www.indonesiakreatif.com

2. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Introduction > Background The potential of Indonesia Creative Industry –Contribution to PDB –Creative talents –Local and cultural wisdoms Identified the need to have information center & interactive & communication platform

3. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Introduction > Why digital media? 31 millions internet users and growing 5 hrs internet time daily among young generations Internet has become the media of choice for the young, creative talents in Indonesia (more and more)

4. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Goals | Objectives GOALS –Create value added in all Indonesia products and services –Strengthening Indonesia Economy Platform –Supporting the vision of Indonesia as creative nation and increase the quality of life of Indonesian OBJECTIVES –To create a digital media interaction platform to support interaction between all industry stakeholders –To create a digital showcase for Indonesian Creative Industry –To support government initiatives and commercial exhibitions

5. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Output | Benefits OUTPUT –A one stop information center of Indonesian Creative Industry –Indonesian Creative Industry Showcase BENEFITS –Increase creative economy share to total Indonesia product domestic bruto –Higher number of skilled employee and knowledge workers –Strengthening Indonesia’s brand as one of the major modern economy globally –Uplift Indonesian confidence

6. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Concept | Strategy Creative Industry –There’s a continuously push-pull action inside creative industry –There a growing need for government to support and lead the industry –But there are opinions that voice concerns inside the industry where the last thing creative industry need is a rigid structure and bureaucracy that came with government support CREATIVEINDUSTRY

7. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Concept | Strategy The Challenges –To acknowledge and understand that dynamic of creative industry –To help find the right balance between these to forces CREATIVEINDUSTRY

8. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Concept | Strategy The Ying Yang Derived from ancient eastern wisdom of finding the right balance that powering all life creatures INDONESIAKREATIF KREATORID TEI /or other national events* SMM + SEM * online or offline WEI /or other international events* Community/ Engagement events* 100persenindonesia.com

9. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Concept | Strategy > Target Audiences Creatives –The players, creative people in Indonesia. They come from many classes and ages. We have to distinc the style of their communication, and their own way of thinking. Communities/Organizations –Any association/group of creatives above. Corporate/Business –Brands. Corporations/Sponsors that might put interest in business with the other target audiences. Also might provide sponsorships that can be supportive to particular campaigns. Government(s) –Local and official departments related to the tasks. Public –General internet users, possible supporter and possible new comer in creatives section.

10. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Concept | Strategy > Push – Pull Strategy Push & Pull Communication Strategy Pull Updated Useful Content Web Application Creative Resources Push Social Media Marketing Pushing content & updates via social media channels, facebook, twitter, blogs, mailing list, email Search Engine Marketing Capture non informed audiences that looking for creative information

11. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Deployment > What will be built 1.IndonesiaKreatif.com | Yin One stop official information center about Indonesia Creative Industry Laws & Regulation Official / Certified Directory Statistics Library Intelectual Property Rights Resources 2.KreatorID.com | Yang Creative Industry Digital Playground Communities Showcases Connectors Creative Resources Place where creatives go to pick on each other brains, a home for creative communities Official Gov, Corporate, Students Certification for Industry Players

12. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Deployment > What will be built 3.100persenindonesia.com Creative market place, freelancers, project owners 4.TradeExpoIndonesia.com Specific website to support and report about Indonesia Exhibition 5.IndonesiaBiodiverCity.com - WorldExpoIndonesia Specific website to support and report about Indonesia Exhibition at World Expo Shanghai

13. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Deployment > Portal Kreatif

14. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009

15. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Deployment > Alternatives Logo Further exploration is a must. Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites

16. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Deployment > KreatorID A NATIO NAL CREATIVE S GRID GAL LERY FRE E SPEEC H f o r u m parenting has 14 faces LABORATOR IUM...is. sumthin’ else.

17. 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Deployment > Push Strategy > Social Media Marketing Mailing lists/ Forums Videos Blogs & Social Networking Microblogging/ Social Bookmarking Photos