1. JDF and hp Digital Publishing Solutions Albert Such alberto.such@hp.com

2. JDF and hp Digital Publishing Solutions Page 2 hp Digital Publishing Solutions enterprise print service provider agency prints and fulfills communications creates communications (direct mail, brochures, pamphlets, point of sale...) disseminates communications manages customer data Customer requests and reads communications Catalog of software and hardware solutions that enable efficient and flexible collaboration in the “Digital Publishing Ecosystem”

3. JDF and hp Digital Publishing Solutions Page 3 Open Standards the technologies are there... Devices: Digital presses Large format printers Digital proofers Communication infrastructure: Internet (and all related protocols) Content creation and communication Static data: PostScript, PDF, TIFF... Customization and variable data: PPML Color: ICC Job and workflow management: JDF

4. JDF and hp Digital Publishing Solutions Page 4 current solutions (i) hp Production Flow: production workflow management system for the print service provider the system is based on JDF: JDF intents for job submission JDF tickets to manage job workflow JMF messages to export job status and control integration of JDF and PPML for customized//variable content JDF/JMF in the 3 rd party SDK

5. JDF and hp Digital Publishing Solutions Page 5 current solutions (ii) hp Remote Proofing: accurate and consistent proofs in any location the system is based on JDF: JDF ticket used to define the proofing job JDF ticket packaged with a PDF/X3 file to convey all the information required to accurately and consistently produce a proof JDF/JMF can be used to enable collaboration

6. JDF and hp Digital Publishing Solutions Page 6 the future agency enterprise print service provider hp Design Solution hp Remote Proofing hp Production Flow Capabilities Local Proof Remote Proof Comments and Approval Job Submission asset access Assets and customization data Proof Production variable data merging trapping imposition proofing production

7. JDF and hp Digital Publishing Solutions Page 7 evolution of JDF JDF/JMF compliance: definition of compliance levels for producers and consumers and methods to validate compliance alignment with other standard initiatives: PODi PPML PWG ICC internet based protocols (SOAP, WSDL...) scalability and componentization: facilitate the implementation and deployment of JDF solutions across different markets

8. JDF and hp Digital Publishing Solutions Page 8 summary JDF is key in the development and deployment of digital publishing solutions currently available hp Digital Publishing Solutions are based on JDF future solutions will be based on JDF JDF enables open connectivity and 3 rd party development hp is committed to participate in the evolution of JDF

9. JDF and hp Digital Publishing Solutions Page 9 if you want more info... demos in the hp booth (#1816) at the exhibition floor hp Production Flow: http://www.hp.com/go/indigohttp://www.hp.com/go/indigo (look in the “solutions” section) hp Remote Proofing http://www.hp.com/go/designjethttp://www.hp.com/go/designjet (look in the “what’s new” section) 3 rd party developers program http://www.hp.com/go/dps-developers