1. Welcome to JDF Parc

2. JDF: The Perfect Matchmaker for Offset and Digital Printing
Larry Zusman
Xerox Corporation
Worldwide Manager
Workflow Marketing

3. CHALLENGES AND OPPORTUNITIES
Workflow hits at the heart of the issues our customers and are dealing with:  "Disconnected work processes, labor-intensive steps, integrating new digital printing technologies into existing environments, demands for faster, shorter runs with higher customer satisfaction.  Customers are asking where to invest?  What's the return?  What to change"  And how to take full advantage of the new business opportunities with the digital printing.
In our market, workflow is often defined as the process to manage a print job from creation through to final invoice.  When integrated and connected it offers improvements in how jobs are input, printed and fulfilled.
At Xerox, we believe workflow delivers that -- and much more.
It plays a critical role in streamlining operations, reducing costs and enabling new high value applications, like Personalized Communications or Book Printing.  When the process is end-to-end, and streamlined to enable interoperability among systems, applications and presses, it has a significant, measurable impact on a Print Providers ability to compete, profit and grow.
FREEFLOW PERFORMANCE ACCELERATED
We believe workflow is directly tied to performance.  With FreeFlow, Print Services Providers of all kinds are seeing improvements in operational performance and acceleration in business performance.

4. The State of the Printing Industry
Why JDF?
The State of the Printing Industry
Lots of staff intervention in all processes
Automation exists in islands (departments)
Limited Communication between devices
Market conditions asking for shorter runs and faster turnarounds.
Here is the “State of the Industry”
Printers went “Digital” after Drupa 1995 with the advent of CTP systems and some went “Digital” when they purchased a DI Press after Drupa But their businesses:
Still has lots of staff intervention all through process
Automation exists in islands which might be the result of home-grown systems in each department
Limited Communications between devices if the Printer uses equipment from same supplier -- none if not.
The market is asking for shorter runs and turnarounds. If they use their CTP or DI equipment they lose money.
POST-PRESS
& DELIVERY
CREATE
ESTIMATE
PRE-PRESS
PRESS
ACCOUNTING

5. Number of jobs increases as run lengths decline
“To maximize profitability, print service providers must embrace technologies that enable greater workflow efficiency and productivity to handle this increase in smaller jobs.”
— Infotrends/CAPV
# OF JOBS INCREASE AS RUN LENGTHS DECLINE
Recently, Infotrends/CAPV produced research that put some numbers behind the shift.  It shows clearly the shift away from long run and the shift toward short runs.  The implication is interesting -- the move toward the short run is increasing overall # of jobs that Print Services Providers are dealing with.  Infotrends/CAPV concludes that "to maximize profitability, print service providers must embrace technologies that enable greater workflow efficiency and productivity to handle this increase in smaller jobs"
Let's look a little closer at the areas in workflow that are going to require improvement as the number of jobs increase.
THE WORKFLOW THAT DRIVES THE NEW BUSINESS OF PRINTING
Many of the bottlenecks in printing operations occur at the point the job comes into the shop.  Adobe and others are quick to point out that about 50% of PDF files come into a shop with errors.  Missing fonts, low res images, and formatting issues lead the list of common problems.  In the days of long runs a CSR or sales reps would be in place to interface with the customer.  But in Digital Printing, an organization can be dealing with 10x the number of jobs and can't afford the same "high touch" workflow.  Other processes in workflow like imposition, color management, pre-flight are also prime targets for automation.    The ever-increasing production power of digital printing continues to cause customer expectations for quicker turnarounds and short runs to rise. In order to meet print-on-demand requirements, print providers in all areas must take steps to streamline their workflow, add efficiencies, and increase their overall productivity.
That’s where Xerox and Xerox FreeFlow workflow solutions come in…
= more jobs
= less time per job
= need for more productivity
Increase in short runs

6. Xerox Workflow Strategy
Xerox Products that are modular & upgradeable
Partners with products that are optimized for FreeFlow
New
New
You already know what workflow is - it’s the process of managing jobs from creation through final output. Your challenge is to get from one step to another in the quickest, most efficient way possible while still maintaining the highest levels of customer satisfaction and loyalty.
FreeFlow products and solutions that can address nearly every aspect of your workflow and help you accelerate your performance!
Xerox approaches workflow by integrating four key elements - FreeFlow products, partnerships, standards, and services.
FreeFlow Products are the actual workflow solutions that Xerox sells. This is an evolving collection of tools that will eventually impact nearly every aspect of workflow in the print production space from in-plant environments to commercial print.
Partnerships refers to Xerox’s commitment to partnering with industry experts and developing a long-term partners program through the Xerox Business Partner program. This means that when you implement a FreeFlow solution, you’re benefiting from all the experience and expertise of Xerox but you’re also leveraging the specialized knowledge of Xerox’s 100+ partners.
Standards refers to industry standards. Xerox is a leader in developing open, industry standards which means that more of our solutions will be compatible with your existing workflow and your existing equipment.
Services refers to workflow assessment, guidance throughout implementation and ongoing support that you can expect from Xerox when you implement a FreeFlow workflow solution.
New
New
Open industry standards to ensure interoperability
Services to help you every step of the way

7. Personalized Communications
The workflow for JDF-enabled production in The New Business of Printing
Graphic Arts Digital Printing Applications
FreeFlow Workflow
Products
Unified Offset
& Digital
31 partner
products that are
Print On Demand
& Web to Print
Book
Publishing
plus
Over 100
Personalized Communications
Promotional
Transactional

8. 9 Automate and integrate offset - digital prepress and production
Improve job turnaround
Reduce cost and waste
Enable efficient short run production
Grow revenue with new offerings
FreeFlow unified offset and digital solutions let you seamlessly integrate Xerox digital printers into your existing offset workflow to expand your opportunities and revenue potential. In fact, within an offset prepress workflow, FreeFlow solutions let you direct and submit jobs to your digital presses via a Web to print system. And because FreeFlow unified and offset solutions support JDF (Job Definition Format), you can create a highly productive workflow to streamline your business.
Additionally, FreeFlow partners lend unprecedented flexibility to your solution by offering choices of digital front ends and web submission capabilities while FreeFlow services can provide a workflow assessment to determine the best solution for your unique operation. Xerox can also help you implement and integrate your solution and provide you with professional, end-to-end support. 9

9. FREEFLOW SOLUTIONS • UNIFIED OFFSET & DIGITAL
Application example: Short run digital
A wide range of applications…
By adding digital printing to your offset operation, you’re opening up a whole new world of applications and print-on-demand opportunity. Unifying your digital and offset workflows with FreeFlow solutions lets you maximize all of your resources for the greatest return on investment.
A unified offset and digital workflow can enable fast, efficient of a wide range of documents:
FULL COLOR BUSINESS CARDS
Full color business cards make a powerful impact and are an ideal application for digital printing given they’re low volume requirements and frequent need to update.
FULL COLOR POSTCARDS
Short run, high quality, full color postcards make high impact direct mail pieces. Digital printing multiple versions of these and other marketing communications represents a great opportunity.
FULL COLOR CATALOGS
Full color, high quality catalogs are key for selling specialty consumer products. Digitally printed catalogs can meet quick turn around times and be easily updated as new products are introduced.
FULL COLOR FINE ART BOOKS
Fine art books require high quality printing but aren’t necessarily needed in large quantities. Digital color printing can fill this need and offset printers can leverage their experience and
expertise with full color, high quality applications.

10. FREEFLOW SOLUTIONS • UNIFIED OFFSET & DIGITAL
Consider how to…..
Increase collaboration between design and production
Automate job ticketing and prepress for short run jobs
Seamlessly integrate your existing offset workflow with digital prepress and production
Easily enable web-to-print and variable information jobs
Reduce training time and investment to accelerate implementation of digital printing
Produce finished documents versus sheets

11. FREEFLOW SOLUTIONS • UNIFIED OFFSET & DIGITAL
The optimal unified offset & digital workflow:
Offset Printing
JOB CREATION
CREATE PLATES & FILM
PRODUCE PRINTS
To Bindery
PREPRESS
The FreeFlow Unified Offset & Digital Workflow
FreeFlow products complement your existing offset workflow and enable you to improve productivity, flexibility, and take advantage of digital printing with minimal change to your workflow. Files enter the FreeFlow unified offset and digital workflow via Web submission, hardcopy, or document authoring tools. Files are prepared using an offset prepress workflow, or if destined for digital printing, can be directed to a FreeFlow prepress workflow. Once all FreeFlow prepress activities are completed, the file can be sent to a wide variety of Xerox digital printers. Printed pages can then be finished inline or in your existing bindery.
WEB TO PRINT
Digital Printing

12. Xerox Workflow Strategy
You already know what workflow is - it’s the process of managing jobs from creation through final output. Your challenge is to get from one step to another in the quickest, most efficient way possible while still maintaining the highest levels of customer satisfaction and loyalty.
FreeFlow products and solutions that can address nearly every aspect of your workflow and help you accelerate your performance!
Xerox approaches workflow by integrating four key elements - FreeFlow products, partnerships, standards, and services.
FreeFlow Products are the actual workflow solutions that Xerox sells. This is an evolving collection of tools that will eventually impact nearly every aspect of workflow in the print production space from in-plant environments to commercial print.
Partnerships refers to Xerox’s commitment to partnering with industry experts and developing a long-term partners program through the Xerox Business Partner program. This means that when you implement a FreeFlow solution, you’re benefiting from all the experience and expertise of Xerox but you’re also leveraging the specialized knowledge of Xerox’s 100+ partners.
Standards refers to industry standards. Xerox is a leader in developing open, industry standards which means that more of our solutions will be compatible with your existing workflow and your existing equipment.
Services refers to workflow assessment, guidance throughout implementation and ongoing support that you can expect from Xerox when you implement a FreeFlow workflow solution.

13. 9 Automate most prepress activities Perform routine tasks faster
Maintain quality and reduce errors
Enable JDF process management
FreeFlow Process Manager, part of the FreeFlow Digital Workflow Collection, automates most of your repetitive prepress activities and increases the overall efficiency of your workflow. With FreeFlow Process Manager, workflows are created with the most commonly repeated tasks. Those tasks can then be configured for different applications workflows. And if modifications to a workflow process are necessary, they’re made quickly and easily.
FreeFlow Process Manager utilizes JDF (Job Definition Format) to communicate job parameters and enable a more efficient and collaborative workflow between creative and production environments. Process Manager allows operators to pre-build workflows so documents can be automatically prepared, proofed, and printed. 9

14. FREEFLOW PRODUCTS • PROCESS MANAGER
Workflow Builder
Set up and define workflows with easy-to-use drag-and-drop Graphical User Interface
INPUT PDF OR TIFF FILES, OR SEND FROM FREEFLOW MAKEREADY OR WEB SERVICES
Define and automate workflows with the Workflow Builder for different applications. Drag and drop functionality and an intuitive graphical user interface (GUI) makes building and leveraging workflows fast and easy.
FREEFLOW
MAKEREADY
BUILD WORKFLOW
FREEFLOW
WEB SERVICES
PDF OR
SOURCE

15. FREEFLOW PRODUCTS • PROCESS MANAGER
Workflow Submission Client
Submit jobs in PDF or TIFF to Job Manager, or send to FreeFlow Makeready or FreeFlowWeb Services
You can use the Workflow Submission Client to send files in Adobe PDF or TIFF format, or through FreeFlow Makeready or Web Services.
Within the Job Submission Client you can:
Check status on all active and completed jobs
Notify customers by via SMTP
FREEFLOW
MAKEREADY
BUILD WORKFLOW
JOB SUBMISSION
FREEFLOW
WEB SERVICES
PDF OR
SOURCE

16. FREEFLOW PRODUCTS • PROCESS MANAGER
Workflow Job Manager
JDF-enabled processing functions prepare files for final processing and review
Use Process Manager’s drag-and-drop, JDF-enabled processing functions to prepare the file for final production. Following PDF review, the document can be printed, sent to the document library for easy reprints, or delivered via FreeFlow Web Services.
Within Workflow Manager you can:
Prepare PDFs
Convert various document formats into PDF (requires PDF Conversion Option)
Combine multiple PDF files into one PDF
Preflight PDFs (Uses callas Acrobat Plu-in)
Auto-edit to include page numbers, text, watermarks, etc.)
Produce PDFs
Archive PDFs in document library
Create JDF ticket and export PDF and ticket to the file system
Color management
Apply ICC color profile to PDF
Review PDFs
Import and export JDF ticket
View and approve PDFs
PDF PREPARATION
FREEFLOW
MAKEREADY
BUILD WORKFLOW
JOB SUBMISSION
FREEFLOW
WEB SERVICES
PDF OR
SOURCE

17. FREEFLOW PRODUCTS • PROCESS MANAGER
A range of output options
Output to printers
Send to document library
Make available to customers via FreeFlow Web Services
Export the JDF ticket
FreeFlow
Web Services
JDF
FreeFlow Process Manager gives you a range of output options for maximum flexibility. You can output to range of Xerox production printers including monochrome, full color, highlight color, continuous feed, and wide-format. Files can be stored in the document library, posted to the Internet via FreeFlow Web Services, or the JDF ticket can be exported.

18. 9 Remotely access and monitor digital printers
Integrate digital printing into offset workflows
Enable JDF workflow
Balance workload among printers
FreeFlow Print Manager, part of the FreeFlow Digital Workflow collection, offers an integrated print manager/job ticketing workflow that provides you with a single point of access to your fleet of FreeFlow Print Manager-supported printers (includes FreeFlow DocuSP and Creo digital front ends) to better manage job in a multiple engine environment. It greatly simplifies training your operators by employing an easy to use, consistent and customizable graphical user interface (GUI). It opens up new business opportunities with a highly productive demand reprint workflow. And when you’re ready for JDF integration, Print Manager is ready too, with automatic JDF-enabled job ticketing.
Whether it’s short run printing, Web to print, or printing from an offset workflow, FreeFlow Print Manager provides you with improved levels of workflow efficiency, reduced cost and waste, and opportunities for new revenue streams. 9

19. FREEFLOW PRODUCTS • PRINT MANAGER
RECEIVE JOB
PRE-PRESS
CREATE PLATES, FILM
PRODUCE PRINTS
PROGRAM JOB & CONTROL
FROM A TYPICAL OFFSET WORKFLOW
Go digital from anywhere
FreeFlow
Print
Manager
XEROX-SUPPORTED DIGITAL FRONT ENDS
FreeFlow Print Manager provides the ideal gateway from offset to digital printing with seamless integration of Xerox digital printers within your existing offset workflow. For example, you can access Print Manager for directing and submitting jobs to your digital presses using an offset prepress workflow or Web to print systems. Alternatively, Print Manager can acquire the job from the system and send it for printing.
In fact, FreeFlow Print Manager allows you to integrate almost any workflow into a Xerox digital print environment and submit jobs via offset prepress software or FreeFlow Web Services. You can output to a wide range of Xerox digital printers including monochrome, highlight color, full color, continuous feed and wide format printers.
WEB TO PRINT WORKFLOW
FROM A
WEB TO PRINT WORKFLOW

20. FREEFLOW PRODUCTS • PRINT MANAGER
Remotely program, view, and monitor jobs and printers
Program job attributes
Monitor print queues
Check printer status
Check job status
With FreeFlow Print Manager, you can do the following via single interface:
Program job attributes, including covers, inserts, and mixed media
Monitor print queues to identify jobs in process
Check printer status and availability
Check job status

21. FREEFLOW PRODUCTS • PRINT MANAGER
Complete job ticketing system
Richly featured interface provides a wide range of capabilities to manage your print production.
COMPLETE JOB TICKETING SYSTEM*
Load files and existing tickets
Identify copy count, page range, and size imaged
Choose available stocks
Program finishing options (collation, slip sheets,
stapling, stacker tray)
Shift and rotate images
Program anti-aliasing
Adjust resolution
Set tone reproduction curves
Print grayscale
Adjust lightness, contrast, and saturation
Setup and apply trapping
Choose black overprint
Adjust color cast
Add covers and exception pages
* Some features listed are not available in all printing systems.

22. A range of production options
FREEFLOW PRODUCTS • PRINT MANAGER
A range of production options
Production Color
Production Monochrome
Highlight Color
Continuous Feed
Wide Format
FreeFlow Print Manager lets you print to a range of FreeFlow supported printers, including monochrome, full color, highlight color, continuous feed, and wide-format.

23. JDF: Bringing It All Together
The workflow for JDF-enabled production in The New Business of Printing
JDF: Bringing It All Together
JDF-Enabled Creative to Offset and Digital Printing
Offset
JDF-Enabled
Adobe Acrobat Plug- In
Prinergy/
FreeFlow
Print Manager
Creative
Pre Press
Digital
JDF, or the "Job Definition Format”, provides a standard language for collecting and sharing data about a print job throughout its lifecycle.

24. Xerox FreeFlow Print Manager
The workflow for JDF-enabled production in The New Business of Printing 2
JDF
JMF
PDF 1
Creo Synapse
UpFront 8 3 4
Quark
Express 6 5
Creo Synapse
Link
Creo Synapse
InSite
Creo Synapse
Prepare
Creo
Prinergy 7 9
JDF-Enabled Integrated
Offset and Digital Workflow
(NGP Pavilion
Workflow Demonstration)
Xerox FreeFlow Print Manager 10
MAN Roland PECOM
CXP6000
Xerox DocuColor 6060

25. JDF-Enabled, MIS to Print Offset and Digital Workflow
The workflow for JDF-enabled production in The New Business of Printing
JDF-Enabled, MIS to Print Offset and Digital Workflow
(A Technology Demonstration from Xerox and EFI)

26. Xerox Digital Printing
Digital Workflow Solutions
Enables improved productivity and new revenue & profit opportunities
World class production systems that complement offset business
Innovative Digital Technology
Digital Resources & Services
Helping our Customers grow their digital business
Innovative Digital Technology (you’ll hear more about this in the Production breakout Tuesday afternoon)
Xerox continues to be the leading provider of innovative digital production systems. BW
Color
Continuous Feed
Wide Format
Finishing
World Class Customer Business Development & Services
Xerox helps our Customers be successful by providing a comprehensive suite of Customer Business & Market Development Tools & Services
How to” kits
Training / Seminars
Case Studies
ROI tools
Support across entire Document Value Chain
Consulting & Integration Services
Digital Workflow Solutions for multiple environments
Production workflow offerings from Xerox and our partners will enable improved productivity and new revenue & profit opportunities for our customers.
Leadership in Print-on-demand workflow & technology
Easy Integration of Color & B/W documents
Book Workflow & Solutions
1:1 Workflow & Solutions
Workflow, value chain, all critical to customer’s success.

27. JDF significance to Xerox
Members of CIP4 and NGP
Drives Freeflow component strategy
Customers want to know about it
Adobe, Creo and EFI are members
Xerox buys into the JDF standard. Because JDF is our link to offset.
The Xerox focus is to understand what all the workflow pieces are, but most importantly to really get involved with digital workflows. One of the aims of FreeFlow is to use the existing partnerships with Adobe, Creo and EFI to compete against HP Indigo, Heidelberg, Oce and IBM.
Xerox are fortunate to have two major suppliers in the industry that can not just offer them RIP’s but many other tools. It is important that you learn more about what Creo and EFI have to offer this week and during the year. A very popular industry-wide initiative for automating the entire print production process is called Network Graphic Production and is headed by Creo. Let’s take a look at NGP and what Creo has to offer.

28. Thank You for Listening
See it at
Booth 1431
Thank you. Can I answer any questions?
Thank You for Listening