1. Our Town Centre

2. The National Picture

3. Stats

4. Government Response

5. Trends Retailers rationalising Multi channelling Internet Supermarkets

6. The Local Picture Footfall survey Public consultation on indoor market Visitor / shopper survey (Oct 2011) Business survey (Oct 2011) Information on premises ownership and availability

7. Our Town Centre

9. Source: CACI 2008 The wider drive time again shows strong representation of Wealthy Achievers highlighting the need for Wrexham’s retail centre to attract shoppers from a wide catchment

10. Town Centre Strategy 2008 – 2012 Delivering Retail Led Renaissance (CEDO/26/08)

11. The 5 C’s – Competition Differentiation from our competition Attracting investment New offer Unique Selling Point

12. The 5 C’s – Character Public realm Heritage/buildings Public works of art Improvements

13. The 5 C’s – Catchment Branding Place marketing Destination management

14. The 5 C’s – Choice Independents Multiples Key attractors Markets

15. The 5 C’s – Convenience Accessibility within the town Accessibility to the town Car Bike Bus Rail Walking

16. Strengths Good mix of retail (independent / national) Wide catchment area Car parking Compact town centre Active Town Centre Forum Active Nightsafe Radio partnership

17. Strengths Bus station Disabled access Good return for investors Eagles Meadow

18. Weaknesses Signage Railway station – not in ‘town’ Building stock is not purpose built retail Anti social behaviour Central Railway station poor environment High rents / rates Remote landlords / fragmented ownership

19. Opportunities Leisure growth in town centre (low cost) Increased events programme Hippodrome site Markets – growth Increase diversity of evening economy – restaurants Coach Towns Train local workforce

20. Threats Recession – under economy Internet Barriers to borrowing Negative perception Increase in retail outside town centre footprint Competition elsewhere Offices move to out of town locations

21. Next Steps The existing Town Centre Strategy and Action Plan (Retail Renaissance) The Review = September 2012 to March 2013 The priority areas that Scrutiny Committee could focus on The process of choosing which areas Scrutiny Committee actually focuses on

22. Simple Assessment Tool Clear Vision for Wrexham Town Centre Which issues should be scrutiny committee focus or ? How important are the issues? What are the issues? What are the evaluation criteria we should use to test the relative importance/issues

23. EVALUATION CRITERIA E WOULD HELP TO ATTRACT SHOPPERS (INCREASE FOOTFALL) 1 2 3 4 A IMPROVE THE APPEARANCE OF THE TOWN B IMPROVES THE PERCEPTION AND/OR REALITY OF COMMUNITY SAFETY C IMPROVES ACCESSIBILITY D WOULD HELP ATTRACT NEW BUSINESSES TO INVEST (REDUCE VOIDS) SCORING Very High = 4 High = 3 Low = 2 Very Low = 1 F WOULD HELP TO CREATE JOBS G INCREASE THE RANGE OF ACTIVITY IN THE TOWN CENTRE H IMPROVES THE RETAIL RANKING OF THE TOWN CENTRE

24. EXAMPLE ISSUESTEST AGAINST EVALUATION CRITERIA (A-H) SCORE Stop ‘boy racers’A = 2 B = 4 C = 1 D = 2 E = 2 F = 1 G = 1 H = 1 _____ 14 *Do this for each issue (add weighing to evaluation criteria if desired) and see which issues have the biggest impact – focus on these)