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Fashion Photographer Dolly Urnezis Professor Libolt Fashion 105 April 28, 2011.

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Presentation on theme: "Fashion Photographer Dolly Urnezis Professor Libolt Fashion 105 April 28, 2011."— Presentation transcript:

1 Fashion Photographer Dolly Urnezis Professor Libolt Fashion 105 April 28, 2011

2 Duties Take pictures of models to be used for web sites, magazines, catalogs, print ads and fashion houses Conceptualize photo shoots that will highlight the clothing, accessories, and apparel worn by the models Create a good rapport and working relationship with the models to produce excellent pictures Coordinate and work well with fashion stylists, art directors, agents and fashion editors Work well with natural and studio lighting to bring out the best features of the models Produce photo concepts that are unique, creative, and artistic Create a relaxing yet professional atmosphere so the models feel comfortable Achieve excellent poses by boosting the confidence of the models Use various props and back drafts to create an appropriate photo setting Do photo shoots in a wide variety of locations, both indoor and outdoor Produce excellent fashion pictures that bring out the best of the models

3 Education Does not require an educational degree Necessary skills can be gained through internship or apprenticeship with an establish photographer Attending photography classes is suggested Earning a degree in photography is always helpful to a successful career

4 Abilities Able to translate own artistic vision into photographs Must have a strong portfolio that emphasizes both a unique, artistic perspective and technical photographic skills Knowledge of technical elements of photography including lighting, sharpness, composition, and an awareness of fashion and photographic trends Knowledge in photo editing applications Strong communication and people skills Able to capture and maintain a certain mood for the photo shoot

5 Personal Qualities Good eye Superb artistic detail Creative Personable Good communication skills Confident Success-driven Good reputation Good teamwork Organized Like to travel

6 Salary Varies depending upon experience Average salary is $36,000 annually Most are self-employed Higher income opportunities available for well-established fashion photographers Typical top-level fashion photographer professionals earn around $50,000 annually Some photographers that have created a name for themselves in the fashion industry earn $100,000 or more annually

7 Location & Availability Worldwide Competition is tight in the fashion industry Employment opportunities for fashion photographers is anticipated to grow by 17% until 2014 Typical Career Path- Photographer's Assistant > Staff/Freelance Photographer > Photo Editor > Director of Photography

8 References http://www.fashion-schools.org/fashion-photographer.htm http://education- portal.com/articles/Fashion_Photographer_Job_Description_and_ Info_for_Students_Considering_a_Career_in_Fashion_Photograph y.html http://education- portal.com/articles/Fashion_Photographer_Job_Description_and_ Info_for_Students_Considering_a_Career_in_Fashion_Photograph y.html http://www.allartschools.com/art-careers/fashion- design/fashion-photography-job http://www.allartschools.com/art-careers/fashion- design/fashion-photography-job http://careers.stateuniversity.com/pages/7938/Fashion- Photographer.html http://careers.stateuniversity.com/pages/7938/Fashion- Photographer.html


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