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Psychological effects of Color

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Presentation on theme: "Psychological effects of Color"— Presentation transcript:

1 Psychological effects of Color

2 RED

3 RED color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love emotionally intense highly visible brings text and images to the foreground

4 ORANGE

5 ORANGE joy, sunshine, and the tropics
enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation associated with healthy food and stimulates appetite color of fall and harvest symbolic of strength and endurance catch attention and highlight important elements

6 YELLOW

7 YELLOW warm and cheerful - stimulates mental activity and generates muscle energy associated with food unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety

8 GREEN

9 GREEN color of nature symbolizes growth, harmony, freshness, and fertility suggests stability and endurance means safety

10 BLUE

11 BLUE color of the sky and sea
associated with depth and stability - symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven calming

12 PURPLE

13 PURPLE associated with royalty
symbolizes power, nobility, luxury, and ambition wisdom, dignity, independence, creativity, mystery, and magic

14 WHITE

15 WHITE associated with light, goodness, innocence, purity
color of perfection means safety, purity, and cleanliness depicts faith

16 BLACK

17 BLACK associated with power, elegance, formality, death, evil, and mystery denotes strength and authority considered to be very formal, elegant, and prestigious

18 BROWN

19 BROWN Brown is a natural color that evokes a sense of strength and reliability. Brown can also create feelings of sadness and isolation. Brown brings to mind feeling of warmth, comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated

20 PINK

21 - essentially a light red and is usually associated with love and romance.
Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to keep the players passive and less energetic. Girly, open tender, sensitive. PINK

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