1. Color Psychology

2. Color “meaningful constant for sighted people”
“powerful psychological tool”
Positive or negative effect
Applications
Logo design
Web site design
Book cover
Package of a product
And more…

3. Psychology of Color Based on Western Hemisphere Black White Gray Red
Blue
Green
Yellow
Orange
Purple
Brown

4. Psychology of Color - Black
Color of Authority and Power,
Stability and Strength
Intelligence
Thinner appearance
Evil
Grief
A serious color that evokes strong emotions
Easy to overwhelm people with too much black

5. Psychology of Color - White
Color of Purity,
Cleanliness
Safety of Bright light
Absence of color (Neutrality)
Creativity
Compression of all colors in the color spectrum

6. Psychology of Color - Gray
Practical
Timeless
Middle-of-the-road
Solid
Too much: nothingness
Shade of gray – old age, death, taxes, depression
Silver – giving a help hand

7. Psychology of Color - Red
Good for drawing attention
Attracts eyes
Color of energy, movement, and excitement
Not a good color to over-use
Symbol of life
Pink – love, giving, romance, soothing

8. Psychology of Color - Blue
Calming – Skies and Seas
Too much – cold, uncaring
Steadfastness
Dependability
Wisdom and loyalty (uniforms)
Becomes more productive

9. Psychology of Color - Green
Color of growth, nature, and money.
Another calming, soothing color
Dark forest green is associated with conservative, masculine, and wealth
Envy, good luck, generosity, and fertility
Peace, harmony, comfortable nurturing, support, and energy

10. Psychology of Color - Yellow
Laughter, happiness, good times
Brain releases seratonin which makes people more optimistic
Too much – temper flare, dominant color
Speeds up metabolism
Creativity

11. Psychology of Color - Orange
Happy, energetic, warmth
Ambition
New dawn in attitude

12. Psychology of Color - Purple
Wealth, prosperity, rich sophistication
Simulates brain activity in problem solving
Mystery, wisdom, respect

13. Psychology of Color - Brown
Reliability, stability, and friendship
Natural, organic

14. Basics on How to use colors together
Color Schemes:
Monochromatic
Complimentary
Triple

15. Monochromatic Color Scheme
Use of single color in varying shades

16. Complimentary Color Scheme
Colors that are directly opposite in the color wheel
Warm color to Cool color
Yellow – Purple
Orange – Blue
Red – Green

17. Triple Color Scheme
Three colors side by side make harmonious combinations
Examples:
Yellow, Orange, Red
Yellow, Green, Blue

18. Color Psychology It is very important to use this in web designing
Good harmony of colors attract users
Bad mix of colors are displeasing to users

19. Questions?