1. Building Effective Business Models for Tutoring and Supplemental Services Moderator: Michaël Bijaoui, Managing Director, MESA Panelists: Farimah Schuerman, Managing Partner, Academic Business Advisors Barry Lippman, CEO, LearningExpress, LLC Burck Smith, CEO, SMARTHINKING

2. Technology has enabled multiple changes in the delivery of tutoring and individualized supplemental services This has spurred changes both in the offer and demand of learning services How have the K12, HE, Reference and Corporate markets adjusted

3. Overview of Business Models Farimah Schuerman Managing Partner Academic Business Advisors, LLC

4. Definitions and Key Questions How do we define it? Who is the end user? Who is the buyer? What is the unique value proposition? Who or what is the provider? How do they pay?

5. Barry Lippman President and CE0 LearningExpress, LLC

6. Company Facts Founded in 1995 to provide customizable learning solutions for the educational and professional markets Currently helps over 1.5 million students and adult learners each year Maintains 13 statewide contracts Online programs in over 5,000 schools and 4,000 public libraries 2008 CODiE Award Winner and 2009 CODiE Finalist

7. Libraries & Post Secondary K-12 Education Consumer/ Publishing Folio Hand-scored benchmark writing assessments eFolio Online, instantly-scored classroom writing improvement program LearningExpress Library™ Over 800 Online interactive practice tests and skill building tutorials for: Job search and workplace skills Career certification College prep GED prep Basic skills improvement Computer skills and more… LearningExpress Books Over 200 titles in print ranging from skills improvement, career skills and test preparation Learn-A-Test Individual online access to practice tests and courses e-Learning Centers Basic skills remediation, college prep and career readiness courses and practice tests

8. Proving Value for Supplemental Services Burck Smith

9. What We Do SMARTHINKING’s online tutoring service helps colleges, high schools and publishers attract and keep students and customers. StraighterLine’s online courses help schools recruit new students and provide more affordable, better supported, more flexible general education courses for college students. We deliver our offerings to students through one of four channels: 1.Institutional sales 2.Bundled services with our textbook publisher partners 3.Custom programs 4.Consumer direct

10. SMARTHINKING Business Model SMARTHINKING’s tutoring service is delivered as an academic support program or as an enterprise platform for academic institutions 400+ clients across all elements of high school and college education. Strong presence in community colleges and for-profit schools StraighterLine Business Model Consumer: Upon course completion, degree completion will happen with a partner college. Institutional: Colleges can enroll their own students in these courses at a discount. This will enable colleges to: –Outsource remedial math and writing courses –Quickly create an online general education curriculum. –Better manage over and under-subscription problems –Facilitate new program creation.

11.  General –Tutoring works (Maxwell, 1990). Tutoring from trained tutors works better (Boylan, Bonham & Bliss, 1995). Tutoring from trained tutors at the moment of need works best (Mandernach, 2005).  Published Client Studies about SMARTHINKING –Math, Broward CC -- Avg. grades improved 16 points (33%) –Writing, Kapiolani CC – Avg. writing grades improved 16%. Student pass rates increased 12%. More use = better grades. –Writing, Open University of Australia – 80% of ST users passed compared to 35% of non-users. ST users 10% more likely to be retained to the next term.  SMARTHINKNIG Student Survey Results (Fall 2007) –87% Rated the tutor highly –89% Rated the technology highly –92% would recommend the service to a friend Evidence

12. Questions Moderator: Michaël Bijaoui, Managing Director, MESA Panelists: Farimah Schuerman, Managing Partner, Academic Business Advisors Barry Lippman, CEO, LearningExpress, LLC Burck Smith, CEO, SMARTHINKING