1. Marlowe-Crowne Social Desirability Scale.
Assessing Traits
Marlowe-Crowne Social Desirability Scale.
Some respondents tend to give socially desirable rather than honest responses.
(#4, #11)
Personality inventory
Minnesota Multiphasic Personality Inventory (MMPI)
Lie scale
Handout 10-7 Personal Attitudes & Traits
1pt True = 1,2,4,7,8,13,16,17,18,20,21,24,25,26,27,29,31,33
might have wanted to give good impression - but will also score high on lie scale
1pt False =3,5,6,9,10,11,12,14,15,19,22,23,28,30,32
Mean: 13.2
High scores tend to present themselves in a favorable light that probably does not reflect reality

2. Handout 10-8 Self-Monitoring Scale
Assess the extent to which people observe and control their expressive behavior out of concern for social appropriateness
18.4 (high self-monitor)
guided by external factors / can control expressive behavior
shape behavior to fit situation
10.1 (low self-monitor)
more inner directed
more stable relationships
less changing / variable
1pt True = #5-8,10,11,13,15,16,18,19,24,25
1pt False = #1-4, 9, 12,14, 17, 20-23
less long-lasting and more short-term relationships
higher = shape behavior to fit situation
more stable relationships & less dating partners

3. Handout 10-10 C = (3 & 8) A = (2 & 7) N = (4 & 9) O = (5 & 10)
Samuel Gosling’s Modified Big Five Test
Reverse #’s
1=7
2=6
3=5
4=4
5=3
6=2
7=1
C = (3 & 8)
A = (2 & 7)
N = (4 & 9)
O = (5 & 10)
E = (1 & 6)

4. The Big Five Factors C = (3 & 8) A = (2 & 7) N = (4 & 9) O = (5 & 10)

5. Myers-Briggs Foundation
Testing Personality
Myers-Briggs Type Indicator (MBTI)
Jungian Types / Cadell’s 16
widely used in business NOT research
positive terms
Myers-Briggs Foundation
MBTI – not a predictor
16 Personalities