1. Global Connections Liverpool Exporters Network 1 October 2015

2. Presentation IFB 2014 – outcomes IFB 2016 – drivers of change IFB 2016 – progress to date Development issues Ambition – 2018 & Beyond

3. IFB 2014 Outcomes 400 events over 50 days 68,000 attending from 92 countries £14m injection to local visitor economy £300m anticipated increase in trade and investment 10,000 new jobs 9% (6,500) exporting for the first time 53% improving market position

4. IFB 2014 Outcomes Testimonials, BAC mono Liverpool Gin The Vintage Satchel company The Doo Group Sovex Butters Innovation Limited New Exporters New Markets

5. Drivers of change – IFB 2016 Evaluation Framework, sponsors & partners UK Events industry strategy More concentrated More integrated – events and business services Exhibition Centre Liverpool Stronger partner contribution More effective market profile Greater international draw

6. Clarity of purpose Business case, To help participant business increase their international sales Reinforce the UK position as the home of international trade City Region, Maximise investment, trade and employment impact to Liverpool City Region

7. IFB 2016 – Progress to date 3 weeks 3 sector and 4 themes 75 high quality international business events International business services THE GREAT BRITISH SHOWCASE Integrated cultural programme – Jude Kelly direction Our vision for the event

8. Events Secured Horasis Global Meeting COBCOE Make Europe Work! Trade Conference UK AESEAN: Meet the Buyer Port Finance International International Eco-Innovation and Low Carbon Matchmaking Event TEDX The Future: We Will Create Wi-Fi Global Congress 2016 Pay360 Digital Payments “Blue Skies,” programme

9. IFB Business Club Services

10. Partners – IFB 2016

11. Sponsors/Partners

12. Marketing Programme Objectives, Awareness of IFB 2016 Event enquiries Support sponsor recruitment and profile Attract UK delegates Attract international delegates and delegations Business Case Targets, 27,500 attendees 20,000 unique delegates 40% international delegates 30,000 business club members

13. Marketing Programme – IFB 2016 Actions, International, national and regional PR Media and advertising campaign Digital and social marketing Promotional events Delivery partner marketing (UK and international) Host City Marketing

14. Marketing Programme £1.9m media campaign 70 million audience reach September 2015 – July 2016

15. International Reach International Working Group International Partners: Contracts to deliver delegations Utilise UK Government overseas network Fly & Buy Delivery Dashboard & targets

16. Development Issues International Festival ‘v’ British Event Overall approach to attraction of investment Make this a FESTIVAL – Distinctive & inspiring Encouraging a genuine fringe programme

17. 2018 AND Beyond – on the Global Events Calendar Not repeat 2016 Deliver the next step change Competitive environment

18. Discussion