1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Two-year VIP discount lock offer for Education AMERICAS | Partner Version

2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Two-year VIP discount lock offer for Education 2 Offer details: Two-year Value Incentive Plan (VIP) discount lock All education Adobe Cumulative Licensing Program (CLP) customers Current VIP customers who already qualified for the CLP migration offer are eligible Permanent, non-standard offer No minimum order requirements Regions: Available worldwide

3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Opportunity 3 Customers can join now for up to 40% savings and budget predictability Adobe CLP level 1, 2 and 3 customers qualify for savings over a two-year period when purchasing Creative Cloud through the Value Incentive Plan (VIP). The two-year migration discount lock is also available to education CLP customers who have already taken advantage of a previously available Adobe Education CLP Migration Offer. No minimum order requirements apply. CLP level 1 eligible for offer until May 29, 2015.

4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 Key message to customers Adobe Creative Cloud. Creative Cloud keeps getting better. Join now and qualify for significant savings. Creative Cloud is your exclusive source for the latest versions of Adobe’s creative apps and services for faculty, staff, and students. Current customers can join now and save up to 40%.

5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Special offer message to customers 5  Existing Adobe CLP level 1, 2 and 3 customers qualify for savings over a two-year period when purchasing Adobe Creative Cloud through VIP, no minimum purchase requirement.  Adobe CLP-1 customers receive VIP Level 2 (limited-time offer until May 29, 2015)  Adobe CLP-2 customers receive VIP Level 3  Adobe CLP-3 customers receive VIP Level 4  All other customers receive VIP Level 1 through 4 pricing based on individual purchase volume

6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. How to process a migration offer order 6 1.Confirm your customer is CLP level 1, 2 or 3  Quote pricing only after you have confirmed your customer is qualified 2.Enroll your customer in VIP 3.Reseller receives a confirmation from Adobe within 24 hours that enrollment and leveling have been completed for qualified customers 4.Reseller must contact customer when qualification has been confirmed Download the Migration Promotion Partner Order Process Guide on Adobe Interactive Guide (AIG) for more detailed information. http://adobeinteractiveguide.adobe.com/#/en-us/creativecloud/education/main- page

7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Next steps 7 Inform your customers about this two-year VIP discount lock promotion Review the resources on Adobe Interactive Guide (AIG) Customer flyer Customer presentation Contact your Authorized Adobe Education Distributor for pricing

8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. APPENDIX 8

9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Terms and conditions 9 VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Adobe is providing a migration discount to channel partners for current Adobe Cumulative Licensing Program (CLP) discount level 1, 2 and 3 education and nonprofit customers (“Qualified Customers”) that migrate to Creative Cloud for education. Adobe is offering the migration discount to channel partners for Qualified Customers for the initial Value Incentive Plan (VIP) license term and the first-year renewal. Channel partner may avail itself of the migration discount when a Qualified Customer licenses Creative Cloud for education (Complete or Single-App annual membership) and enrolls in the VIP. Qualified Customers may contact an authorized channel partner for channel partner’s migration discount for the initial VIP education license term and the first-year renewal. Adobe does not set the pricing that channel partner charges and cannot guarantee any particular discount or price to customer. Channel partner will determine actual license fees for Qualified Customers. Adobe does not make any guarantees with respect to pricing offered by channel partners if customer elects to change to a different partner. Applicable taxes and duties may apply. Additional terms and conditions may apply. Residents or persons in embargoed countries or countries subject to U.S. or local export restrictions are not eligible.