1. Pharmaceutical / Healthcare Supra Manohar, EVP Business Development, Emantras, Inc. Best Practices for Marketing and Training DIGITAL EDUCATION

2. M (media) – Generation Not age dependent – defined by use of technology Beyond the “Internet”, I-Pod, Wikipedia, You Tube, My Space … Everyone is connected, everything is a click away “Un-tethered”, “on-demand”, collaborative”, “self- generated”, and who knows what next … let me “Google” to see what happened today Healthcare Pharmaceutical Learner Today

3. Technology Driven – Short on Time We all know the benefits of digital training for organizations 87% earned CME credits online (2006) Most healthcare providers are using technology to better learn and care “Almost all healthcare and pharmaceutical organizations have some form of digital agenda Healthcare Pharmaceutical Learner Today

4. Visual content is no longer a luxury – it is the only way Interactive multimedia allows for 20 times more “minutes on message” Content Strategy – Not your father’s school Animations, learning graphics, audio, video… no need to be “Hollywood” but please be engaging Story-telling and humor is critical Premium on “entertain and educate” Water-cooler talk; Make me laugh - make me remember

5. Reading is important Will they know what you have to say if they don’t stay Content Strategy – Not your father’s school Attract them, show them key points to interest them, show them where to find the rest of the content Gaming & Simulation “Fail forward” is a powerful way to learn without consequence Make it a part of the overall experience no need to live or die by it Plan for multi-purposing content Have a sound use strategy for content, training, marketing, continuing education Use within multiple delivery modes, print, web, mobile…

6. Referenceware No need to clutter my mind, when I can find it easily and on demand Delivery Strategy - Information and Participation Performance support made easy Sound nano-learning strategy Accessibility Finding information is as important as creating content

7. Collaborative environments Let us share and extract knowledge Delivery Strategy - Information and Participation “Build it and they will come” is DOA, “make it available and get out of the way” SCORM – Beyond Reusability Nano-learning, availability of learning slivers The material I want, when I want, to do what I want

8. 1 Billion mobile phones shipped in 2006 (estimated) 21 Million I-Pods sold last quarter (ended Dec 2006)* IM (Instant Messaging – for us old folks) Wikipedia and open knowledge sources YouTube MySpace * Source: Apple Quarterly Report Technology – cut me loose …

9. Where do we go? - Sales & Internal Training Strategies Create community environments that encourage “learning swarms” Provide tools to democratize content, “let the music play” Create and participate in the fun stuff – “cheese comes from happy cows” Develop formal content and nano-learning pieces Use mobile devices to enhance ground-level performance How do we use technology to make sense? Embrace search technologies to make content ubiquitous

10. Where do we go? – Continuing Education (CE/CME) Strategies Community environments are critical – physicians place a premium on peer communications Use of media to communicate and get the message in a concise and clear fashion is critical – these are people with very little time Make the content enjoyable as they are in a serious business Provide capabilities to access comprehensive information (links for references and publications) Use mobile devices to enhance ground-level performance How do we use technology to make sense? Comprehensive feedback tools to derive value for continuing education to determine “ROE” (Return on Education)

11. THANK YOU