1. Toronto City Mission 2011 - 2012

2. Surveyed 51 Volunteers Methodology

3. Age High School University

4. Demographic Summary 75 % of the volunteers are 30 and under This age group tends to be highly transient (school, work and etc)  high volunteer turnover rate This age group also represent high tech/ internet usage Brand survey : least known among the 18 – 25 age group (17%)

5. Volunteer turnover

6. Turnover summary We have a lot of new volunteers. 47 % the volunteers are new (1 year or under) This mean that ½ of the volunteer next year are new Our total # of volunteers didn’t increase significantly  HIGH volunteer turnover rate. Given the volunteer turnover rate / age, should we focus on: Volunteer retention –cohesion, care, skill building….. OR Volunteer recruitment – sharing stories, speaking

7. How did you first hear about TCM?

8. First impression - Summary Church remains the primary source where people learn about TCM Word of mouth is powerful – our greatest source Goal: Increase recognition by 20% (Urban Promise) Assume person has 100 friends to share with: ~ 20 staffs / year long interns  2000 ~ 150 volunteers  15000 ~ ??? mission team How can we equip our volunteers / interns to share the story of TCM among their friends?

9. Start volunteering

10. Motivation - summary Wanting to make a contribution to the community is the highest motivation for starting volunteering. Friends are useful - Around ½ our volunteer started because a friend highly recommended TCM People are looking to serve rather than to grow (develop skills, gain new skill, meet new people)

11. Continue to volunteer

12. Motivation - Summary “I find meaning in the volunteering experience” Greatest influence to continue volunteer Yet fulfillment dimension is the greatest drop “I have seen stories of transformation” Lowest influence Therefore : meaning ≠ transformation Invest in relationship: ½ the volunteers continue because of the kids < ¼ of the volunteers feels connected to the staffs