1. Load/Performance Testing of Voice-Enabled Platforms
Data Synergy VOICE
Load/Performance Testing of Voice-Enabled Platforms

2. Target Market New & existing Contact Centres
Contact Centre systems integrators
Call Centres starting from 50 seats

3. Market Size – Australia
Current market size is 230K+ seats
Avg. annual growth 5% (past 5 years)
Avg. Contact Centre lifetime is 3 years
~31K seats to be tested annually
[source: callcentres.net]

4. Competition – Australia
Single vendor covers 80% of the market
HP Licences
If already purchased (high market penetration already), incentive to buy more
If not, HP would be a better offering
HP becomes one-stop shop for Contact Centres

5. Data Synergy Benefits Avg. call centre cost per seat – $3K
Q&A cost is high due to high penalty rates
Current performance / load test market price – $300 per seat/day (VUD model)
Annual market value - $9.3M (31K VUD’s per annum)

6. Data Synergy Pricing Model
HP Platform
HP LoadRunner licence cost
Annual Licence fee
Data Synergy for design; incl. trunk, training and support, $20K
Professional Services
$1,350 per man/day
Load / Perf. Test
VUD, $150/VUD