1. Radio no longer just comes out of the speakers, it is on many platforms. Steve Ahern will show you trends on creating and publishing multiplatform content in the new media world. Sponsored by Broadcast Australia Multiplatform Radio Produce Once, Publish Many Room: Ballroom C Facilitator: Steve Ahern

2. amt_ahern@hotmail.com www.steveahern.com.au www.radioinfo.com.au Mob: 0412 884465 Steve Ahern

3. Program Directors and radio producers are beginning to see the light Transforming Radio Programming for New Platforms

4. Digital Radio In Australia Trend:Everything is going digital

6. Text Trend: Referability

7. New program channels PicturesText Meta Data EPGsInteraction

8. Audiences Fragmenting, consumption patterns changing Lean forward / lean back consumption Multi Media interaction, Telephones & Cameras Increased competition and decreased station loyalty Entertainment = escape Information = make sense of things Electronic audience measurement No fear of new technology from younger generations Older generations confused but pragmatic Audience Trends

9. Online users still seek credibility Social networking Consumers don’t care where they get their audio Time shifting now common using content aggregators Appointment listening reappears in a different way Slice and dice approach to content Interactivity through old and new methods Citizen Journalism, collaborative content creation, WEB 2.0 Email, messenger, Skype, SMS texting as common as calling Simulation games and virtual reality Audience Trends

10. How are broadcasters responding? Keeping radio’s traditional strengths and adapting new developments into format and delivery

11. Thinking beyond the transmission technology A mental leap from radio to audio content creation

12. XML Writer FTP (File Transfer) Software Servers IP/VOIP tools Quicktime, Podna, Final Cut Pro Adobe Audition, Pro Tools, Garage Band, Audacity MovieMaker, iMovie, Photo Story, Photoshop MySpace Music Facebook, Twitter Content Management Systems: Joomla, Farcry, PHP (free) Learning Management Systems: Moodle (free) How: Radio 2.0 Tools

13. Are you making new radio or old radio?

14. amt_ahern@hotmail.com www.steveahern.com.au www.radioinfo.com.au Mob: 0412 884465 Steve Ahern