1. Market Analysis The Sports Company

2. January 8, 1999The Sports Company2 Introduction n Analysis of past, present and future sales n Student Name

3. January 8, 1999The Sports Company3 Topics of Discussion n Sales Growth n Competition n Market Share

4. January 8, 1999The Sports Company4 Sales Growth n 1995 sales $5,100,000 n 1996 sales $5,900,000 n 1997 sales $7,400,000 n 1998 sales $10,200,000

5. January 8, 1999The Sports Company5 Competition n Two major competitors u Action Corporation F established in 1986 F located in Union, Oregon u Teams Unlimited F established in 1989 F located in Spring, Maine

6. January 8, 1999The Sports Company6 Competition Strengths n Action Corporation u Warehouse oriented stores u Everyday discounted prices u Catalog sales n Teams Unlimited u Smaller stores, more locations u Emphasis on customer service and special orders u Monthly sales with deep discounts

7. January 8, 1999The Sports Company7 Market Share n 35% Sports Company n 30% Action Corporation n 25% Teams Unlimited n 10% Other

8. January 8, 1999The Sports Company8 What This Means n Past - sales doubled in 4 years n Present - market share 35% n Future - where to go from here?

9. January 8, 1999The Sports Company9 Next Steps n Research Industry Trends n Detail Strengths and Weaknesses n Develop Future Marketing Plan