Presentation on theme: "Counting resource use: The publisher view"— Presentation transcript:
1Counting resource use: The publisher view Introduce myself, my role at NPG – working with librarians, site license portfolio, value of money.Suzanne Kidd JohnsonSenior Marketing ManagerNature Publishing Group
2SummaryUsage statistic reports for nature.comWhat a publisher is countingDefining ‘good usage’Building awareness and usageWhat’s next?Feedback
3Usage statistic reports for nature.com NPG has supported COUNTER since inceptionMPS Insight – February 2009 (January data)COUNTER Release 3SUSHI compatibleReports accessible from customer’s site license administration accountConsortia reportsMonthly to customers (the administrator)…and to NPG staffAlso Palgrave Macmillan Journalsbackground
4What a publisher is counting Web statistics are important across the business:Editors – key articles, press coverage, impactWeb designers – site accessibility and testing designsWeb developers – search engine optimisation, functionality, feature tools and servicesAdvertising – impressions served, key audience infoMarketing – how/why/where users enter and exitCustomer Services – loss of service or abuseIT – service levels and problems, time per page uploadBusiness development – type of article, new trendsPublishers and senior managersInfo about online revenue v. print.
5Counting use for institutional customers Site license/ institutional customer team tracks:Non-activated accountsActivated accounts with zero usageAccounts with too much usage!Meeting service-level agreementsLow usage of licensed journalsHigh usage of unlicensed journals‘Turn-away’ reportsTrialsHigh usage - ‘super users’Calendar cyclesPay-per-view pricing models
6Defining ‘good usage’Which factor(s) defines ‘good’ (or ’bad’) levels of usage?Cost per download: price/usageSubject areaJournal typeSubscription type or access modelAge of contentImpact factorGenuine usage v. end-of-term rushWho the users areWhere the funding is coming fromWhat the research outcomes areInstitution typePublisherPublisher: based on services, overall value for money.Customer has the benefit of being able to compare btw publishers, info we don’t have.
7Building awareness and usage Important that publishers work with institutions to increase awareness and usage levelsFor the institution:Highlight the library’s role in providing online accessLibrary’s role in improving an institution’s research outcomesJustifying library budget and ROI on spendPrinted and electronic promotional tools for the libraryPls ask us for what you needFor the publisher:Advertising revenueSponsorship for ‘free’ content, such as databasesValue for money, renewed subscriptions
8What’s next? Further segmenting of data: By individual IP address By journal, by articleBy yearYou tell us!Public forum - ask us, tell usUpdates from NPGCustomer Services