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Suzanne Kidd Johnson Senior Marketing Manager Nature Publishing Group Counting resource use: The publisher view.

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Presentation on theme: "Suzanne Kidd Johnson Senior Marketing Manager Nature Publishing Group Counting resource use: The publisher view."— Presentation transcript:

1 Suzanne Kidd Johnson Senior Marketing Manager Nature Publishing Group Counting resource use: The publisher view

2 Usage statistic reports for nature.com What a publisher is counting Defining good usage Building awareness and usage Whats next? Feedback Summary

3 NPG has supported COUNTER since inception MPS Insight – February 2009 (January data) COUNTER Release 3 SUSHI compatible Reports accessible from customers site license administration account Consortia reports Monthly to customers (the administrator) …and to NPG staff Also Palgrave Macmillan Journals Usage statistic reports for nature.com

4 Web statistics are important across the business: Editors – key articles, press coverage, impact Web designers – site accessibility and testing designs Web developers – search engine optimisation, functionality, feature tools and services Advertising – impressions served, key audience info Marketing – how/why/where users enter and exit Customer Services – loss of service or abuse IT – service levels and problems, time per page upload Business development – type of article, new trends Publishers and senior managers What a publisher is counting

5 Site license/ institutional customer team tracks: Non-activated accounts Activated accounts with zero usage Accounts with too much usage! Meeting service-level agreements Low usage of licensed journals High usage of unlicensed journals Turn-away reports Trials High usage - super users Calendar cycles Pay-per-view pricing models Counting use for institutional customers

6 Which factor(s) defines good (or bad) levels of usage? Cost per download: price/usage Subject area Journal type Subscription type or access model Age of content Impact factor Genuine usage v. end-of-term rush Who the users are Where the funding is coming from What the research outcomes are Institution type Publisher Defining good usage

7 Important that publishers work with institutions to increase awareness and usage levels For the institution: Highlight the librarys role in providing online access Librarys role in improving an institutions research outcomes Justifying library budget and ROI on spend Printed and electronic promotional tools for the library –Pls ask us for what you need For the publisher: Advertising revenue Sponsorship for free content, such as databases Value for money, renewed subscriptions Building awareness and usage

8 Further segmenting of data: By individual IP address By journal, by article By year You tell us! Public forum - ask us, tell us Updates from NPG Customer Services Whats next?

9 Its in our nature.com to research, retrieve, review, deliver, improve, support, advance, adapt, innovate, communicate, analyze, collect, evaluate, demonstrate, advise, impact, inform, identify, qualify, archive, preserve, recommend, respond, help, provide, examine, explore, inspire, experiment, optimize, publish, share. Thank you! Suzanne Kidd Johnson


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