1. Counting resource use: The publisher view
Introduce myself, my role at NPG – working with librarians, site license portfolio, value of money.
Suzanne Kidd Johnson
Senior Marketing Manager
Nature Publishing Group

2. Summary
Usage statistic reports for nature.com
What a publisher is counting
Defining ‘good usage’
Building awareness and usage
What’s next?
Feedback

3. Usage statistic reports for nature.com
NPG has supported COUNTER since inception
MPS Insight – February 2009 (January data)
COUNTER Release 3
SUSHI compatible
Reports accessible from customer’s site license administration account
Consortia reports
Monthly to customers (the administrator)
…and to NPG staff
Also Palgrave Macmillan Journals
background

4. What a publisher is counting
Web statistics are important across the business:
Editors – key articles, press coverage, impact
Web designers – site accessibility and testing designs
Web developers – search engine optimisation, functionality, feature tools and services
Advertising – impressions served, key audience info
Marketing – how/why/where users enter and exit
Customer Services – loss of service or abuse
IT – service levels and problems, time per page upload
Business development – type of article, new trends
Publishers and senior managers
Info about online revenue v. print.

5. Counting use for institutional customers
Site license/ institutional customer team tracks:
Non-activated accounts
Activated accounts with zero usage
Accounts with too much usage!
Meeting service-level agreements
Low usage of licensed journals
High usage of unlicensed journals
‘Turn-away’ reports
Trials
High usage - ‘super users’
Calendar cycles
Pay-per-view pricing models

6. Defining ‘good usage’
Which factor(s) defines ‘good’ (or ’bad’) levels of usage?
Cost per download: price/usage
Subject area
Journal type
Subscription type or access model
Age of content
Impact factor
Genuine usage v. end-of-term rush
Who the users are
Where the funding is coming from
What the research outcomes are
Institution type
Publisher
Publisher: based on services, overall value for money.
Customer has the benefit of being able to compare btw publishers, info we don’t have.

7. Building awareness and usage
Important that publishers work with institutions to increase awareness and usage levels
For the institution:
Highlight the library’s role in providing online access
Library’s role in improving an institution’s research outcomes
Justifying library budget and ROI on spend
Printed and electronic promotional tools for the library
Pls ask us for what you need
For the publisher:
Advertising revenue
Sponsorship for ‘free’ content, such as databases
Value for money, renewed subscriptions

8. What’s next? Further segmenting of data: By individual IP address
By journal, by article
By year
You tell us!
Public forum - ask us, tell us
Updates from NPG
Customer Services

9. Thank you! Suzanne Kidd Johnson s.johnson@nature.com
It’s in our nature.com to
research, retrieve, review, deliver, improve, support, advance, adapt,
innovate, communicate, analyze, collect, evaluate, demonstrate, advise, impact,
inform, identify, qualify, archive, preserve, recommend, respond, help,
provide, examine, explore, inspire, experiment, optimize, publish, share.
Thank you!
Suzanne Kidd Johnson