1. Web and Social Media Institute 101: Getting the Conversation Started Tuesday 11/27 at 10:00 – YOU ARE HERE! 201: Maximizing Your Impact Tuesday 11/27 at 1:30 301: Measuring Value Wednesday 11/28 at 10:00 All sessions are here in Wilson A

2. Brought to you by… AIDS Education and Training Centers National Resource Center Northwest AETC TARGET Center AIDS.GOV

3. Web and Social Media Institute 101: Getting the Conversation Started

4. Today’s Presenters Judy Collins Program Coordinator of Social Media AETC National Resource Center Bruce Maeder Technology Manager at Northwest AETC With assistance from: Jenna Kah Bardwell (AETC NRC) Nicole Mandel (AETC NRC, TARGET) Jamie Steiger (AETC NRC)

5. Learning Objectives Improve online presence by featuring high-value content to their audiences. Work with technical staff or contractors to establish 1-3 new online training or communications tools for their agencies, planning bodies, or consumer groups. Orient colleagues on the basic operations of 3-5 online tools that will connect clients and providers to services and resources.

6. Overview of Session Overview Introduction to top formats Planning tools Planning in practice: case study

7. Me and the Web My comfort with using the web as a consumer of information & education 1 2 3 4 5

8. Me and the Web My comfort with using the web as a provider of information & education 1 2 3 4 5

9. Me and Social Media: Facebook I don’t have an account I have an account but don’t really check it I’m on at least every week or so I post a fair amount and comment on my friends’ status I think I’m addicted…

10. Me and Social Media: Twitter I don’t really even know what it is… I know what it is, but don’t have an account I have an account I’m on at least every week or so I tweet and retweet fairly often I think I’m addicted…

11. Your Ryan White Program We have: A website A Facebook profile A Twitter account More than 1

12. Pecha Kucha #1 What is Social Media?

13. Pecha Kucha #2 Tour of the Most Popular Social Spaces

14. Questions and Answers

15. Tools! Fact Sheets Learn the basics Get inspiration from examples Planning Tools Sort out your priorities and objectives Inventory your organization’s capacity Decide the best format Create a plan

16. POST Approach Bernoff The POST method: a systematic approach to social strategy. In: Groundswell: How People with Social Technologies Are Changing Everything. December 11, 2007. http://blogs.forrester.com/groundswell/2007/12/the-post-method.html. Accessed September 1, 2009. PPeople OObjective SStrategy TTechnology

17. POST Approach: People Who are you trying to reach? What do you know about how/if they use new media? How can you find out more?

18. POST Approach: Objective What do you want to accomplish with new media? How does new media support your organization’s mission or communications plan?

19. POST Approach: Strategy How does new media support your online strategy? How will you get your organization to embrace your new media strategy? Is there an “offline” component that you need to support/connect?

20. POST Approach: Technology Technology: What tools best support your objectives and match your intended audience? What do you have the capacity to implement?

21. Exercise: What Should This Program Do? Instructions: Choose a group Start the New Media plan for your case Report back and discussion

22. Thank you!

23. Web and Social Media Institute 201: Maximizing Your Impact Tuesday 11/27 at 1:30 301: Measuring Value Wednesday 11/28 at 10:00 All sessions are here in Wilson A