1. ©2013 The McGraw-Hill Companies, Inc. All rights reserved TWELFTH EDITION JOSEPH R. DOMINICK

2. ©2013 The McGraw-Hill Companies, Inc. All rights reserved Ethics and Other Informal Controls

3. ©2013 The McGraw-Hill Companies, Inc. All rights reserved Campus News  FREE Flu shots  TODAY  Until 3pm  Upper Danner Hall  Anyone 3 years of age and older  Brought to you by ASBG and SJ Co. Public Health

4. ©2013 The McGraw-Hill Companies, Inc. All rights reserved What are ethics?  Rules of conduct or principles of morality that point us toward the right or best way to act in a situation.  These principles can provide a framework for analyzing what is proper in examining choices and justifying our actions.  Though helpful, these principles do not contain magic answers to all ethical dilemmas.

5. ©2013 The McGraw-Hill Companies, Inc. All rights reserved Key Concepts  The First Amendment to the U.S. Constitution establishes a press that is generally free of government interference, ensuring that citizens have access to a wide array of information. Consumers of news must find a way to judge whether the news and information they receive is accurate and reliable.

6. ©2013 The McGraw-Hill Companies, Inc. All rights reserved Key Concepts  The credibility of a news organization is its most prized asset. Good journalism seeks to bring readers and viewers closer to the truth by providing the latest, most factual information possible. Every day, reporters, editors and news directors grapple with questions about accuracy, fairness and context in the stories they offer the public.

7. ©2013 The McGraw-Hill Companies, Inc. All rights reserved Key Concepts  Ethical decision-making in journalism is a process, subject at times to individual judgments of reporters, editors and news directors and at other times to policies and principles of news organizations.

8. ©2013 The McGraw-Hill Companies, Inc. All rights reserved “Rules of conduct or principles of morality that point us toward the right way to act.”  Ethical Principles Definitions  Golden mean 1.Moral virtue lies between extremes  Categorical Imperative 1.Right for one is right for all  Principle of utility 1.Benefits to the greatest number  Veil of ignorance 1.Equality of society members  Principle of self-determination 1.Love your neighbor

9. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Accuracy: Make sure the facts are right and the right facts are there. Tell who, what, when, where, how and why. Verify, verify, verify.  Fairness: Make sure to present all sides, arguments and opinions. Make sure readers and viewers know what’s being presented as opinion and what’s being presented as fact.

10. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Context: Tell the whole story. Frame it in the proper background. Give readers and viewers a sense of why the story is important at this time, in this place. This includes deciding what is newsworthy, offering news in the public interest as well as news that interests the public.

11. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Truth: Keep reporting, one piece at a time. Let the facts fall where they may, and you’ll give readers and viewers a chance to begin to find the truth. Understand that no one person has a monopoly on truth, that we can only search for data, events, issues and ideas to help readers and viewers form their own opinions.

12. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Plagiarism: Never use the words and ideas of another without giving credit to the source.  Sloppy reporting: Don’t fail to check the facts. Don’t forget to check all sides of the story. Don’t forget to verify, verify, verify. Don’t overlook relevant details — the who, what, when, where, how and why.  Bias: Try to avoid it. Don’t allow your news reports to be influenced by your own opinions. Even if you think you’re right, let others make their case.

13. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Conflicts of interest: Don’t report a story if you are not completely independent of that story.  Poor news judgment: Don’t offer news to readers and viewers that is irrelevant to their lives and their interests. Don’t blow things out of proportion to attract higher ratings and readership.  Deception: Never, never invent characters, quotations or any part of a story. The moment you make things up, or deliberately lie, you no longer are a journalist.

14. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Model for Individual Ethical Decisions Definitions---values---principles---loyalties---actions  Situational model  Define situation  Determine values involved  Establish applicable ethical values  Determine loyalties

15. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Print Media  American Society of Newspaper Editors and the Society of Professional Journalists 1.Seek the truth and reports it 2.Minimize harm 3.Act independently 4.Be accountable  Broadcasting  National Association of Broadcasters Code 1.Suspended a)Limits on advertising unlawful 2.Impact lingers

16. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Motion Pictures  Motion Pictures Association of America 1.Rating system 2.Required voluntary cooperation  The Advertising Industry  American Association of Advertising Agencies 1.Unfair practices 2.Contracts 3.Creative advertising 4.False misleading information  Better Business Bureau

17. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Network Standards and Practices Office  Local self regulation  Producer judgments  Newspapers and Magazines  Individual policy statements 1.Paying newsmakers 2.Checkbook journalism 3.Junkets

18. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Media Self Criticism  Little control within  Few journalism reviews  Internet opens WWW.POYNTER.ORG  Professional Self Regulation of Advertising  National Advertising Review Council 1.High standards of truth 2.Accuracy in advertising

19. ©2013 The McGraw-Hill Companies, Inc. All rights reserved  Economics  Pressures from advertisers  Business policies  Pressure Groups  Children’s television  Citizens groups  Education

20. ©2013 The McGraw-Hill Companies, Inc. All rights reserved TWELFTH EDITION JOSEPH R. DOMINICK END CHAPTER 17 OVERVIEW Ethics and Other Informal Controls