2 Steps Read case at normal speed. Read again carefully and make notes in the margin about the values, principles, and loyalties that you think best apply.Identify the four elements in Potter’s Box.Situation/FactsValuesPrinciplesLoyalties
4 Structure Your Analysis in the Following Five Sections: Situation/Facts - BriefValues – A little longer, and why you chose the values you did.Principles – Longer, and why you chose the principles you did.Loyalties – Longer, and why you chose the loyalties you did.Judgment – Longest section, and justify why you made the final judgment you made.
5 Values – State which values your are using, such as: JournalisticLegalPatrioticReligiousFreedom-based (privacy, freedom of choice, freedom of expression, artistic freedom, e.g.)Truthtelling
6 Journalistic ValuesHutchins Commission on Freedom of the Press (Five Values)A truthful, comprehensive, and intelligent account of the day’s events in a context which gives them meaning.A forum for the exchange of comment and criticism.The projection of a representative picture of the constituent groups in society.The presentation and clarification of the goals and values of the society.Full access to the day’s intelligence.
7 Journalistic Values SPJ Code of Ethics Seek truth and report it. Minimize harm.Act independently.Be accountable.
8 Journalistic Values RTNDA Code of Ethics Public Trust: Professional electronic journalists should recognize that their first obligation is to the public.TruthFairnessIntegrityIndependenceAccountability
9 Principles Aristotle’s Mean BASIC CONCEPT: Negotiated compromise Kant’s Categorical ImperativeBASIC CONCEPT: What is right for one is right for all for all time.Mill’s Principle of Utility (Utilitarianism)BASIC CONCEPT: The greatest good for the greatest number of peopleRawl’s Veil of Ignorance (Egalitarianism)BASIC CONCEPT: FairnessJudeo-Christian Persons as EndsBASIC CONCEPT: Compassion and inclusiveness
10 Loyalties Duty to our conscience Duty to clients/subscribers/readers/supportersDuty to our organization or firmDuty to professional colleaguesDuty to societyDuty to information or to story (entertainment)Duty to art or to commerce
11 JudgmentWhat is your final decision? The longest, most important part of your analysis.There are no “right” decisions. You will be judged on the logic and your support of your decision.References to required reading are critical in all sections, but especially in this Judgment section.See “How to Write a Media Ethics Case Analysis” for proper format for references.You don’t have to restrict references to required or recommended reading.Proper English, please, throughout the paper.