1. Case study by Manjeet Rana

2. Introduction part Nike adidas
Nike an American manufacturer, originally known as Blue Ribbon Sports, was founded by athlete Philip Knight
The first shoe sold to the public to carry this design was a soccer shoe named Nike, which was released in the summer of 1971.
The Swoosh and Just Do It slogan are huge brand identities
Today Nike is the world leader in athletic footwear
Adidas was formed by German sports apparel by the founder’ Adi ‘Dassler whose name formed the company s title adidas
adidas entered India, license agreement with Bata
joint venture with Magnum International Trading Co. Ltd.
The trademark three stripes and the slogan impossible is nothing are adidas identity
first to ever made the cheapest range of shoes in India @-999

3. Global Market share of Nike and adidas

4. MARKET SHARE Of Multinationals Players In India

5. MOST IMPORTANT FACTOR BEFORE PURCHASE of Customers

6. INDIAN PREFFERED BRAND EQUITY

7. DEMOGRAPHICS SEGMENTS
males
15-35
age
Males
25-45
age

8. Costumers profile Nike adidas
Nike products don’t compromise on quality, and are always full-price.
Nike target the readers ,which consist highly independent professionals buyers. Whose income level is not disposal
Nike consists is for its socials status - i.e. upper class, upper middle class, lower upper class .
Price range-3000 and above
Buyers: young, enthusiastic, impulsive people who seek variety and excitement.
Customers are attracted more due to discount schemes offered
Socials status consists of middle class as well as upper middle class
Price range-1500 and above
Dominated the youth culture in the market

9. Swot analysis strength weakness threats opportunists
A global brand in the world Its famous ‘Swoosh’ recognized
Very expensive prices in comparison with its competitors
The market is always open for innovation
Existing players in the market
Sponsors Indian cricket team maximum fan follows in India
Low market share in India
The large increase in customer base
sells in different currencies
The Nike customer Associated the Nike brand
The retail sector is very price sensitive
High penetration levels
Change in consumer preferences

10. Nike with unbranded product
Branded 42 % Unbranded- 58 %
India still a huge market of unbranded products
Difficult for brands to enter entry level segments in India
Difficult to raise price
Branded sill an urban phenomena
Looks score above brand names in middle and lower segment
Unknown product in lower segment area

11. THANK YOU