Presentation is loading. Please wait.

Presentation is loading. Please wait.

Nike vs. Adidas Analysed By Shailesh Pawar ACL-IIBusiness.

Similar presentations


Presentation on theme: "Nike vs. Adidas Analysed By Shailesh Pawar ACL-IIBusiness."— Presentation transcript:

1 Nike vs. Adidas Analysed By Shailesh Pawar ACL-IIBusiness

2 Mission Statements Nike  To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an Athlete. Adidas  To be the leading sports brand in the world *Impossible is itself I'm Possible.

3 History Nike  1964: Bowerman/Knight  1970: Waffle Iron  1972: Swoosh  1980’s: Sport Celebrity Endorsement & Growth Adidas 1920’s-30’s: Dassler 1954: Soccer 1960: 3-Stripe 1984: Summer Olympics & Mainstream popularity

4 Key Leaders Nike  Chairman of the Board: Phil Knight  CEO Nike: Mark Parker  CFO: Don Blair  President Nike Brand: Charlie Denson  Global Operations: Gary M. DeStefano Adidas  Finance Head Of Adidas- group: Robin J. Stalker  CEO Of Adidas Brand: Erich Stamminger  Global Operations Head Of Adidas-group:  CEO Of Adidas-group: Herbert Hainer  Glenn S. Bennett

5 Industry / Products Nike  Athletic Shoes  Apparel  Sports Equipment  Accessories Adidas  Footwear  Sportswear  Sports Equipment

6 Market Segments Nike  Running  Footwear  Clothing  Golf  Footwear  Clothing  Soccer  Footwear  Clothing Adidas  Sport Performance  Footwear  Sport Style  Clothing

7 Competitive SALES Strategy Nike  Premium Price Strategy  Sponsorship Agreements  No Manufacturing Adidas  Premium Price Strategy  Sponsorship Agreement

8 Core Competencies Nike  Outsourcing Adidas  Implementation of Joint Operating Model in Europe

9 FAMOUS OUTLATES, PUNE Nike  AUNDH  F.C. ROAD  J.M.ROAD Adidas  AUNDH  F.C. ROAD  J.M. ROAD

10 Competitive Advantages NikeAdidas Overall Ratings (10 Ratings) Overall Ratings (23 Ratings)

11 Consumers Consumers Nike  MIDDLE CLASS  PREMIUM CLASS  AGE GROUP  YR’S  YR’S  YR’S  YR’S Adidas  MIDDLE CLASS  PREMIUM CLASS  AGE GROUP  YR’S  YR’S  YR’S  YR’S

12 PRICE COMPARISON Nike Nike  Rs Rs 2599  Rs Rs 3599  Rs Rs 4799  Rs Rs Adidas Adidas  Rs Rs 2599  Rs Rs 3599  Rs Rs 4799  Rs Rs 13999

13 Tough Competitors Nike  Adidas  New Balance Athletic Shoe, Inc  PUMA AG Rudolf Dassler Sport Adidas  Nike  Amer Sports Corp  Callaway Golf Company

14 SWOT- Analysis(Strengths) Nike  Swoosh Logo  Innovative Technology Focus  LIVESTRONG Campaign Adidas  3-Stripe Logo  Purchased Reebok to gain presence in North America  Leader in Corporate

15 Weaknesses Weaknesses Nike  Male Dominate Executive Board  Labor Costs Adidas  Male Dominate Executive Board

16 Opportunities Opportunities Nike  Growth in Men’s Footwear  Recent Growth in US Market Share Adidas  Grow Reebok men  Continue Partnership Development

17 Threats Nike  Under Armour  Economy Adidas  US Market share shrank 2009

18 Buyer Power In Pune Buyer Power In Pune Nike  Rs Rs 2599  Rs Rs 3599  Rs Rs 4799 Adidas  Rs Rs 2599  Rs Rs 3599  Rs Rs 4799

19 Acquisitions Nike  1995: Bauer  2002: Hurley International  2003: Converse  2004: Starter Brands  2008: Umbro Adidas  2005: Reebok

20 Recommendations Adidas BEST BESTNike BETTER BETTER

21 THANK YOU !


Download ppt "Nike vs. Adidas Analysed By Shailesh Pawar ACL-IIBusiness."

Similar presentations


Ads by Google