The origin of the companys name comes from the winged goddess of victory according to Greek mythologyNike. The notorious swoosh symbol represents the spirit of the winged goddess of victory. The swoosh was first used in 1971 and the first shoe to show off this new design was the soccer shoe named after its company name, Nike. Sylmarie Nunez-Luna Cis 1055 Section 7
Nike has grown to be the world's largest marketer of athletic footwear and apparel. The concept behind the famous shoe company was to create a good running shoe for the average American. Track athlete, Philip Knight and his coach, Bill Bowerman, founded the company in 1964 as Blue Ribbon Sports. Sylmarie Nunez-Luna Cis 1055 Section 7
In 1978, the companys former name, Nike, was finally born. Originally, the company functioned as a distributor for Onitsuka Tiger, a Japanese shoemaker, making most of its sales at track meets out of Philip Knights car. By 1980, the company obtained a market share of 50% in the U.S athletic shoe market. Sylmarie Nunez-Luna Cis 1055 Section 7
Nike manufactures a diverse range of products such as, shoes, jerseys, shorts, etc. Latest additions: Nike 6.0, Nike NYX, and Nike SB shoes for skateboarding. Air Zoom Yorkercricket shoes Air Jordan XX3, a high performance basketball shoe 2010 Nike Pro Combat jersey collection Sylmarie Nunez-Luna Cis 1055 Section 7
vs. Reebok – market share of 16% Adidas – market share of 6% Converse – market share of 3% New Balance – market share of 3% Nikes market share of 47% Sylmarie Nunez-Luna Cis 1055 Section 7
President & Chief Executive Officer, NIKE, Inc. Mark Parker VP & Chief Financial Officer Don Blair VP & Chief Financial Officer Charlie Denson President, Global Operations Gary M. DeStefano Chairman of the Board of Directors Philip H. Knight VP, Global Brand & Category Management Trevor Edwards Sylmarie Nunez-Luna Cis 1055 Section 7
It was created by agency co-founder Dan Wieden. Advertising Age selected it as one of the top five as slogans of the 20 th century. The first Just Do It advertisement made its first official appearance on July 1 st, 1988. Sylmarie Nunez-Luna Cis 1055 Section 7
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