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Presentation on theme: "Marketing https://store.theartofservice.com/the- -marketing-toolkit.html."— Presentation transcript:

1 Email Marketing https://store.theartofservice.com/the-email-marketing-toolkit.html

2 Direct marketing - Email marketing 1 Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods. One reason for email marketing's popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock, and to accurately measure responses. https://store.theartofservice.com/the-email-marketing-toolkit.html

3 Direct marketing - Voicemail marketing 1 Voicemail courier is a similar form of voicemail marketing with both business-to- business and business-to-consumer applications. https://store.theartofservice.com/the-email-marketing-toolkit.html

4 Email - Research on email marketing 1 Research suggests that email marketing can be viewed as useful by consumers if it contains information such as special sales offerings and new product information. Offering interesting hyperlinks or generic information on consumer trends is less useful. This research by Martin et al. (2003) also shows that if consumers find email marketing useful, they are likely to visit a store, thereby overcoming limitations of Internet marketing such as not being able to touch or try on a product. https://store.theartofservice.com/the-email-marketing-toolkit.html

5 E-mail - Research on email marketing 1 (2003) also shows that if consumers find email marketing useful, they are likely to visit a store, thereby overcoming limitations of Internet marketing such as not being able to touch or try on a product. https://store.theartofservice.com/the-email-marketing-toolkit.html

6 E-mail marketing - Types of email marketing 1 Email marketing can be carried out through different types of emails: https://store.theartofservice.com/the-email-marketing-toolkit.html

7 Email marketing 1 'Electronic marketing' is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: https://store.theartofservice.com/the-email-marketing-toolkit.html

8 Email marketing 1 Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.VanBoskirk, Shar et al. (August 24, 2011) [http://www.forrester.com/rb/Research/us_i nteractive_marketing_forecast%2C_2011_ to_2016/q/id/59379/t/2 US Interactive Marketing Forecast, 2011 To 2016]. forrester.com https://store.theartofservice.com/the-email-marketing-toolkit.html

9 Direct response marketing - Email marketing 1 Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods. One reason for email marketing's popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock, and to accurately measure responses. https://store.theartofservice.com/the-email-marketing-toolkit.html

10 Direct response marketing - Voicemail marketing 1 Because guided voicemail is used to contact only businesses, it is exempt from Do Not Call regulations in place for other forms of voicemail marketing. https://store.theartofservice.com/the-email-marketing-toolkit.html

11 RFC 2822 - Research on email marketing 1 (2003) also shows that if consumers find email marketing useful, they are likely to visit a store, thereby overcoming limitations of Internet marketing such as not being able to touch or try on a product. https://store.theartofservice.com/the-email-marketing-toolkit.html

12 Email tracking - Email marketing and tracking 1 Email marketing users can view reports on both aggregate response statistics and individual response over time. https://store.theartofservice.com/the-email-marketing-toolkit.html

13 For More Information, Visit: https://store.theartofservice.co m/the-email-marketing- toolkit.html https://store.theartofservice.co m/the-email-marketing- toolkit.html The Art of Service https://store.theartofservice.com


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