2. TAKE THE GUESSWORK OUT OF YOUR MARKETING! WE TRACK YOUR ROI FOR YOU! WE TELL YOU WHAT’S WRONG AND WHAT’S NOT! WE

3. WE Got Your Back WE Have Live People Listening To Every NP Call So No Important Data Is Missed. Now Your Team Can Focus On Taking Care Of The Patients In Your Office. WE Track Your Staff How Well Do Your Staff Members Covert NP Opportunities Nationwide, The Average Is 34%. How BAD Is It In Your Office? DISCOVER Why Your Marketing Isn’t Working! Is It Because The Ad Doesn’t Produce Enough Calls, Because Your Staff Can’t Convert Them Or BOTH? UNDERSTAND Why They Aren’t Scheduling Your NP Opportunities. We Give You The Detailed Reasons Why! KNOW The Pulse Of What’s Going On With Your Marketing With Our Easy To Understand Monthly Summary Reports GET SOLUTIONS We Give You Solutions To The Problems We Find STOP WASTING Your Marketing Dollars. With Our Quarterly ROI Reports, You’ll Know Exactly How Much It Cost You To Get Those NP’s, How Much They Spend In Your Office & See If You’re Getting A Return Off Your Marketing Investments

4. MARKETING DIRECTOR SERVICES We Track Your Marketing Results We Calculate The Marketing ROI For You We Identify Areas In Your Marketing Where NP Opportunities Are Being Lost That You Don’t Even See We Research & Plan Next Marketing Steps To Replace Ads Not Working We Offer Graphic Design Services - Help Design Advertising, Improve Existing Ads

5. On Site Assessment Marketing Game Plan developed to grow to doctors goal. Marketing Game Plan utilizes * External Marketing * Internal Marketing * Grassroots Marketing We offer Internal Marketing Systems as well as Gras Roots Marketing programs that have proven to be powerful tools to get New Patients in the door but without cost you a lot of money

6. Staff Bonus Incentives We offer you training in our staff bonus & incentives plans that are designed to work with our New Patient Solution systems that work together to increase your New Patient numbers

7. How Much Is A New Patient Worth In Your Practice? Average is $1000 in 1 st year alone Add in How Many Calls You Had That Weren’t Answered By A Staff Member Add in How Many New Patient Opportunities They Didn’t Schedule Appointments For Result: You Are Losing $1000’s of Dollars Every Day & Every Month & Don’t Even Realize It! That’s Where We Come In To Bring These Type Of Issues To Light

8. Monthly Marketing Summary Reports So you will know the pulse of whats going on with your marketing efforts We discover areas that negatively effect your New Patient activities like Missed Calls and Appointments Not Scheduled We provide solutions to any issues discovered See Examples Of Data In Our Reports That We Pull Out Of Every Marketing Phone Call

9. New Patient Opportunities 74.31% 107 25.69% 37 144 Did You Know 40% Of Your Calls From Tracking Numbers Come From Existing Patients? We Give You The True Number Of NP Opportunity Calls You Had

10. Staff NameTotalBookedNot BookedRatio Rachel1311384.62% Janis2371630.43% Paula73442.86% Krista30201066.67% Staff Efficiency Analytics So You Know Where The Weak Link Is

11. We Track Missed Calls By The Day Day Of The WeekMissed Calls Monday0 Tuesday2 Wednesday1 Thursday2 Friday10 Saturday0

12. Missed Calls By The Hour Time RangeMissed Calls 7am - 8am4 8am - 9am0 9am - 10am0 10am - 12pm0 12pm - 1pm4 1pm - 2pm8 2pm - 3pm0 3pm - 4pm1 4pm - 5pm0 5pm - 6pm2 6pm - 7pm1 7pm - 8pm3

13. Missed Calls By The Hour Missed Call Is Defined As Any Call From A Potential New Patient That Goes Unanswered, Gets A Busy Signal Or Goes To Voicemail

14. NEVER MISS ANOTHER NEW PATIENT CALL AGAIN All Missed Potential NP Calls Are Texted Directly To Your Mobile Phone With Patients Name, Phone Number They Called You From So Someone At The Office Can Call That Patient Back Before They Call Someone Else INSTANTL Y This Happens Within 10 Seconds Of Call Being Missed

15. Don’t Have An Office Cell Phone? We Can Send Email Alerts When The Call Goes Unanswered As Well EMAIL ALERTS AVAILABLE

16. First Look Ad Source - Half TruthCalls Direct Mail33 Charlotte Living Magazine5 Website111 Ballantyne Magazine4 Panthers Radio2 Main Office Line2 Other Trackers Give You This: The Half Truth

17. WE Give You- The Whole Truth Reported Ad Source - The Whole Truth Calls Direct Mail31 Charlotte Living Magazine11 Website19 Ballantyne Magazine1 Insurance Website5 Drive By9 Newspaper Insert10 Patient Referral30 Radio7 Sun City1 Dental Savings Plan2

18. ROI Guidance How Do You Know Your Marketing Is Generating The Revenue You Want Wasting Money On Ads That Don’t Work! Quarterly WE calculate your marketing ROI so you know what was spent, how many New Patients it brought in and what they have spent to date. In essence we show you what is working and provide guidance on finding replacements for Ads that don’t work

19. Ad SourceCostPt RevenueROI:1 Website$4,000$38,0009.5 Direct Mail$8,000$62,0007.75 Magazine$4,000$22,0005.5 Pt Referral$11,000$60,0005.45 Radio$20,000$21,0001.05 Billboard$6,500$1,000-6.5 Marketing Return On Investment

20. Reasons Appointment Not Booked 1) Patient Asked if Office was in Network with Aetna. Staff member said No, Patient Hung Up 2) Patient asked if Office accepts Medicaid, Office does not. 3) Patient asked if Office ACCEPTS Metlife, Staff member told Patient “We are NOT IN Network”. Patient states: “Oh, so I need to find a Doc In Network, Thank You” Call ended 4) Patient asked if Office ACCEPTS Delta Dental. Staff member told Patient “We are NOT IN Network with Delta Dental”. Patient states: “Oh, so I need to find a Doc In Network, Thank You” Call ended. 5) Patient asked if Office TAKES Aetna Insurance. Staff member told Patient “We are NOT IN Network”. Patient states: “Oh, so I need to find a Doc IN Network, I guess I should call my Insurance company again and find out who around me is In Network”. Call ended. 6) Patient Broke her Front Tooth, Wanted to Get In Today, Staff told patient they could “Get Her In a Few Days From Today”. Patient will need to call around to find an office that can get her out of pain and fix her issue today. 7) Patient called requesting a new patient cleaning appointment, has just moved to the area. Staff told patient they could get her into the office in 4 weeks. Patient said they would check their schedule and get back to them. 8) Patient called looking for price on Implants. Staff member stated that patient should come into the office and see the Dentist as implants are expensive and patient my not need implants. If They Don’t Schedule An Appointment, You’ll Know Exactly Why. This Is Great For Reinforcing Phone Training As Well!

21. We Guarantee To Increase NP’s By 25%

22. How? We’ve Shown That Just By Tracking The Data & Sharing The Results With Your Staff, Their Conversions Automatically Go UP!

27. TELEPHONE TRAINING Nationwide, we’re tracking that the average Dental Office only schedules 30% of the New Patient calls they receive We Give Our Clients A Telephone Best Practices Language Sheet We Offer A Video Of Our Telephone Training If Needed Still, We Do A One Day Intensive Telephone Training For Your Staff. Customized To Issues We See In Your Monthly Reports.

28. What Are Our Clients Saying? I was afraid I was going to lose my practice before I could sell it and I wasn’t sure if Call Tracker ROI could help. Over the last year I’ve been with them we’ve dramatically increased our new patient count and office revenue and I just sold my practice for a profit. I couldn’t have done it without them. Dr. Stephen M. Dr. Thomas G. Dr. Tori I I never realized that after 25 years in practice I could find a way to increase my New Patients numbers. The Call Tracker ROI System inspired my staff and increased my new patients by 400%. Clear evidence that their system works. My main competition down the street started growing and expanding and I always wondered why. Once I found out that they were using Call Tracker ROI Service I knew I had to have it so I didn’t get left behind. Since then, its lived up to its reputation and now my office is finally growing by leaps and bounds.