1. Copyright © 2001, Prentice Hall, Inc. CHAPTER 2

2. 2Copyright ©2001 Prentice Hall, Inc. How did the ANCIENT GREEK SOPHISTS help shape Public Relations? History of Public Relations Let’s Discuss

3. 3Copyright ©2001 Prentice Hall, Inc. How did the ANCIENT ROMANS help shape Public Relations? History of Public Relations Let’s Discuss

4. 4Copyright ©2001 Prentice Hall, Inc. American Revolutionaries & Federalists help shape Public Relations? How did the History of Public Relations Let’s Discuss

5. 5Copyright ©2001 Prentice Hall, Inc. P. T. BARNUM help shape Public Relations? How did History of Public Relations Let’s Discuss

6. 6Copyright ©2001 Prentice Hall, Inc. INDUSTRIALISTS help shape Public Relations? MUCKRAKERS such as William Vanderbilt such as Upton Sinclair and How did the History of Public Relations Let’s Discuss

7. 7Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ IVY LEE Father of Modern Public Relations ÀHis philosophy? ÁHis declaration of principles? ÂHis involvement with John D. Rockefeller & German Dye Trust?

8. 8Copyright ©2001 Prentice Hall, Inc. Growth of Modern Public Relations n Government: n WWI - The Creel Committee n WWII - Patriotism & Morale

9. 9Copyright ©2001 Prentice Hall, Inc. n Counseling: n Publicity Bureau n Subsequent Agencies Growth of Modern Public Relations

10. 10Copyright ©2001 Prentice Hall, Inc. n Corporations: n Needed Good PR n Image Shift Growth of Modern Public Relations

11. 11Copyright ©2001 Prentice Hall, Inc. n Education: n Edward L. Bernays n Doris E. Fleishman Growth of Modern Public Relations

12. 12Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ ARTHUR W. PAGE Name Arthur W. Page’s

13. 13Copyright ©2001 Prentice Hall, Inc. for Public Relations Let’s Discuss a

14. 14Copyright ©2001 Prentice Hall, Inc. Public Relations Now Growth of Large Institutions

15. 15Copyright ©2001 Prentice Hall, Inc. Public Relations Now Changes, Confrontation, Conflict PROTEST

16. 16Copyright ©2001 Prentice Hall, Inc. Public Relations Now Global Democracy in 21st Century

17. 17Copyright ©2001 Prentice Hall, Inc. Public Relations Now Growth of the Internet and the World Wide Web

18. 18Copyright ©2001 Prentice Hall, Inc. Public Relations Education Let’s Discuss n BUSINESS n JOURNALISM

19. 19Copyright ©2001 Prentice Hall, Inc. n Society n Departments n Minorities n Women Public Relations Growth Let’s Discuss

20. 20Copyright ©2001 Prentice Hall, Inc. n Licensing n Scope n Greater Public Scrutiny

21. 21Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What Public Relations lessons were learned in the Johnson & Johnson