1. SHRM Advocacy Team David M. Lusk ▪ February 23, 2012 Regional Council Summit February 24 – 25, 2012 Grapevine, TX

2. SHRM Advocacy Team (A-Team): Shaping HR Public Policy Government Affairs Team (GAT) Background National office: four federal lobbyists; one state affairs advisor; one key contact associate; one member advocacy position (open) No federal Political Action Committee Two-pronged challenge  Maintain relevance with no PAC  Manage “assets for testimony” Democrats & Republicans both request SHRM testimony on federal / state level “Joining Forces” Initiative vs. NLRB / DOL Proposed Rules

3. SHRM Advocacy Team (A-Team): Shaping HR Public Policy Government Affairs Team (GAT) Background Challenge of “Wave Elections”  Cause legislative alliance difficulty  Create novice legislators seeking reliable information sources  Only TWO members of Congress possess HR background SHRM’s regional & chapter structure Members engaged in GA activities demonstrate among highest satisfaction ratings across SHRM departments Satisfied members renew -> renewing members engage more (volunteer, attend conferences, etc.) -> SHRM & State Councils grow

4. SHRM Advocacy Team (A-Team): Shaping HR Public Policy We are the Champions: What it Takes to Build Grassroots Leaders 4

5. SHRM Advocacy Team (A-Team): Shaping HR Public Policy Response?

6. SHRM Advocacy Team (A-Team): Shaping HR Public Policy SHRM Advocacy Team (A-Team)  Developed to ensure when policy decision-makers (legislators, regulators, etc.) develop workplace policy, HR’s voice is heard via a “local network”  Since MoC’s are most responsive to their constituents, informs legislators of policy impacts upon employers in her / his district  SHRM members best understand / are best suited to communicate how public policy affects employees, employers & the HR profession as a whole  Entering year three (2012) of five-year implementation

7. SHRM Advocacy Team (A-Team): Shaping HR Public Policy SHRM Advocacy Team (A-Team) Intended to build upon successful but ad-hoc country-wide efforts in place Two participation levels  HR Advocate  Advocacy Captain Four “soloists” vs. “choir” of 260,000 SHRM activists

8. SHRM Advocacy Team (A-Team): Shaping HR Public Policy 97%46% 8% Congressional Management Foundation 2011

9. SHRM Advocacy Team (A-Team): Shaping HR Public Policy Measureable Results Conference Hill Advocacy Days - A-Team Effort Launched 9 - 77% - 23%

10. SHRM Advocacy Team (A-Team): Shaping HR Public Policy Measureable Results SHRM Member Advocacy Visits (non-conference related) 10 - A-Team Effort Launched

11. SHRM Advocacy Team (A-Team): Shaping HR Public Policy Measureable Results House Concurrent Resolution 101 (Neal / Gerlach)  Sought 100 co-sponsors; 52 co-sponsors as of early February  SHRM launched coalition activities, letter-writing & phone campaigns  Co-sponsorship jumped to 106 by mid-February introduction Rise in State Council / Chapter programming  Existing annual legislative conferences providing more strategic credit  Legislative conferences initiated in California, Florida & Maryland

12. SHRM Advocacy Team (A-Team): Shaping HR Public Policy Measureable Results Over 8,000 subscribers Just under 2,700 SHRM members trained About 1,000 volunteers identified Between 125 – 350 A-Team members regularly view live monthly webinars

13. SHRM Advocacy Team (A-Team): Shaping HR Public Policy WY ID CO OK GA CA CT MD TN IN IA 2012 A-Team Target States

14. SHRM Advocacy Team (A-Team): Shaping HR Public Policy IL NM PA NV OR CA DE OH TX WV VA 2011 A-Team Target States

15. SHRM Advocacy Team (A-Team): Shaping HR Public Policy WI NE KS NY WA AL AR CA ME 2010 A-Team Target States FL RI

16. SHRM Advocacy Team (A-Team): Shaping HR Public Policy 16 Items for Today’s 5:15 pm Breakout Session Offer council & chapter support for a SHRM strategic priority Provide educational programming with HR Certification Institute strategic credits for current, past & future target states Contribute to SHAPE objectives / CLA areas of Government Affairs Become a 2013 target state

17. SHRM Advocacy Team (A-Team): Shaping HR Public Policy 17 Items for Today’s 5:15 pm Breakout Session SHRM-provided speakers on advocacy and public policy issues Bolstering efforts of tactical 2010 & 2011 target states Review sample materials, techniques, etc., for supporting council / chapter programs & membership growth

18. SHRM Advocacy Team (A-Team): Shaping HR Public Policy 18 David M. Lusk Senior Associate, Member Advocacy david.lusk@shrm.org W: 703-535-6158 C: 703-597-3602 1800 Duke Street Alexandria, VA 22314