2. Driving Traffic It is not enough to promote your site when it is first launched. You also need to actively promote your site on a long term basis.

3. Driving Traffic Become number one on Google Beyond the Search Engine Measuring success

4. Becoming Number One Follow Google Guidelines Black Hat Operators Black Hat Techniques Improve your search engine rankings Improve your site’s build Improving your site’s content Encourage quality links

5. Becoming Number One Improving your site’s build Create a clear hierarchy Use text links Use short URLs Add a site map Submit your site

6. Becoming Number One Improving your site’s content Writing copy for search engines Focus on writing good copy

7. Becoming Number One Encourage quality links Subject matter of linking site Copy that appears in link Popularity of site linking Reputation of site linking

8. Becoming Number One Problem with search engines Pay per Click advertising Guaranteed placement No adjustment to your site ROI is more predictable Immediate ad appearance Even target non relevant keywords

9. Becoming Number One Three pronged marketing attack Offline promotion Audience Targeting Viral Marketing

10. Becoming Number One Offline Promotion Reach audience in a specific geography Encourage repeat traffic from existing customers Move customer interactions online

11. Becoming Number One Business communications promoting your website Business stationary Traditional media Miscellaneous marketing material Word of mouth

12. Becoming Number One Social Media Build reputation Use your profile Do not self promote Follow rules Contribute value Admit Mistakes Don’t spam

13. Becoming Number One Editorial Sites Viral Marketing Hard to target specific audiences Don’t care and unlikely to remember site

14. Becoming Number One Creating viral content Aim to create a reaction Be unexpected Never directly sell Enable passing Utilize trends Followup

15. Becoming Number One Measuring Success Monitor your marketing efforts Find and resolve site problems Identify popular content Monitor Marketing Number of people arrived at site vs. Number of people who complete call to action

16. Becoming Number One Finding a resolving problems Usability Accessibility Content

17. Becoming Number One Start Tracking Get Listed Target Your Audience