1. Branding Can a person be a brand? Discuss the following with the person next to you: Why people become a brand name? What does the person gain by becoming a brand name? Aspirant/Collaborative/Reflective/Resilient/Courageous

2. Personal Branding Beckham Oprah Beyonce Queen Dr Dre Logo Personality Image Identity Something to sell? Aspirant/Collaborative/Reflective/Resilient/Courageous

3. Key words Spend the rest of the lesson improving your coursework. Remember to respond in detail to all feedback Refer to model answers/examples (Groups) Branding Personality Promotion Target market Aspirant/Collaborative/Reflective/Resilient/Courageous Theory points Application to your business idea

4. What grade is this? Why? 1) I intend to spend £100 on my poster and will give this to lots of people. 2) I will spend £100 on my poster to enable this to be bright and big enough for it to be displayed in shops all around Ramsey and therefore ensure consumers are aware of my brand and this in turn will increase sales for my business/brand. 3) For my brand to be successful consumers need to be made aware of my business. By creating a poster, this will be suitable for my business as it is a small shop aimed at families. This poster will be displayed in other local shops that my target market are likely to attend and will be bright and colourful to ensure that it is seen. This will be a cost effective method, as advertising on TV is expensive and my business will just be aiming at a small market as the business expands, therefore ensuring costs are kept down. However, this may result in only a few customers to begin with and may not increase my profits. Aspirant/Collaborative/Reflective/Resilient/Courageous

5. Plenary Are you making progress so that you achieve your potential? This should be something that you can evidence – what have you produced that supports this? Aspirant/Collaborative/Reflective/Resilient/Courageous