1. Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Ch. 6: Technology & Internet Commerce in Retailing SKU numbers, bar codes, & Radio Frequency Identification Point-of-sale terminals & systems; Electronic Shelf Labeling Quick Response & Efficient Customer Response Electronic Data Interchange & Extensible Markup Language eCommerce (“e-tailing”) & Internet marketing New frontiers: global data synchronization; Collaborative Planning, Forecasting & Replenishment systems; & more

2. Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Product Labeling Terminology SKU – Stock keeping Unit, the product’s individual identification number in the store’s system. UPC – Universal Product Code, the 12-digit bar code that allows computerized scanners to identify the item. EAN – European Article Numbering, an alternative bar code system used in at least 80 countries. EANS have either 8 or 12 digits. GTIN – Global Trade Identification Number, a new 14-digit code expected to replace UPCs and EANs.

3. Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Radio Frequency Identification (RFID) PROS CONS Speed of inventory functions Improved ability to track & manage inventory Tags can be programmed to hold extensive information Tags are secure, cannot be modified after programming Handheld capability Cost of technology Consumers’ privacy concerns Demand for systems outstrips current supply Not for use with products containing liquid or metal Tag failure rates Too much data, some of which may be repetitive

4. Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Selling Online – Unique Website Considerations How many pages should the site have? How many items on a page? How prominently should price be featured? How quickly can price changes be updated? How many “views” of each item should be available? Who provides the photos/artwork? How to hide items or inform customers when they are out of stock? How to group/categorize items on pages? How to prompt customers to view “accessory” or add-on items?

5. Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Ahhh, technology --– how many of these acronyms do you know? (Hint: They’re all found in Chapter 6!) ECRRFIDVMI ESLGTAGEDI EANGDSNXML SKUCRMJIT POSEPCLCD GTINQRUPC