1. The Coffee Lounge Website Design and Plan Eileen Navarro

2. Site Goals Provide information about The Coffee Lounge Sell more coffee in The Coffee Lounge Entice new customers to come in Attract customers between 18 - 30 Provide what is happening at The Coffee Lounge Give youth an alternative to staying on the streets really late. They can come in and enjoy a safe environment Letting the community know that we have a heart by featuring a non-profit org every month

3. User Profile Age group: 18 – 30 Education Level : College students Education Level : Post college years Income: Still on financial loans – 40,000 per year Persona : Someone who likes music and art Gender: Male and female Attraction: People who are new to Dallas Geographic Area: Dallas and surrounding cities Ethnicity: No ethnic background targeted Primary Language : English

4. Colors

5. Competitors www.starbucks.com http://www.gachetcoffee.com/ http://www.standardandpours.com/ http://www.rejavanatecoffee.com/

6. Font Type/Color Fonts: Gigi (for all titles, navigation bar and logo) Book Antiqua (Writing information) Title Coffee Lounge (Color :White) Navigation Bar Font (Color : White) All other text is in black except for links

7. Summary of Competitors Starbucks is one of our competing websites. I studied the website and found that the website is more geared towards an audience who wants to purchase coffee from them versus trying to attract people to their shops. This website is definitely for the more mature age of our target audience. The GACHET Lounge is another one of our competing sites. They cater to an audience who is over 21 years because they serve alcohol as well as coffee. There site is uniform throughout. Also, they also use formal language. The colors are light and sophisticated looking. This site does not have a lot of images nor does it have rich media. The reJAVAnate Coffee Lounge website had loud colors (orange and yellow). The webpage was informal. The web pages were not uniform throughout the site. This site used too many colors. This site became a little obnoxious after a while. Standard Pours and Coffee was a site that used a standard top and left image throughout the site. The colors were a very good choice. The website took a few seconds to download each page because of the images and the flash that were on the pages. Some of the graphics were blurry and there were too many font colors. The language style for this website was conversational.

8. End User Scenerios Tom Randall is a college student who has a laptop and uses it quite frequently. While his laptop is fast, the network on campus is not as fast. When Tom views websites on his laptop anywhere on campus, he gets a very slow response and becomes frustrated. It seems to him that he would be better off using a 56k modem. Tim frequents The Coffee Lounge on a regular basis and likes to keep track of the current activity at The Coffee Lounge. Sally Freeman works as a project manager at a local firm. The company gave her a moderate computer. Sally loves to attend poetry slams and found out that The Coffee Club offers poetry slams. She is very interested and likes to visit the web site often to see when the poetry slams are scheduled. She is also into experimental films.

9. Concepts Funky Eccentric Eclectic Sophisticated Inviting Fun Exciting Like a good friend The Coffee Lounge is always there!

10. Category Outline Home Page a. The Coffee Lounge I. About Coffee Lounge II. Schedule of regular events b. Contact Us I. Contact Information II. Map c. Music Events I. Schedule of upcoming music events d. Poetry Slams I. Poetry Slam schedule II. Description e. Book club I. Schedule of Book Club meetings II. Book currently being discussed f. Film Screening I. Schedule of Film Screening II. Message to prospective screeners g. Non-Profit I. Information about monthly non-profit organization II. Link to their site h. Comment Form I. Used to gather information from visitors about the website II. There is a Comments? link on every web page that links to this form except for the non-profit page.

11. Architecture