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2. Relevance – Your listeners are doing it! Immediacy Ubiquity Reach – Out-of-home – Off-air – Near the point-of-purchase Inherently Viral Measurable Why Text Messaging?

3. Monetization Made Easy ! Title Sponsorships Keyword Auto-responders Targeted Text Blasts Sponsored On-Air SMS Polls Text-to-Win Sponsored Contests Sponsored Birthday Wishes Keyword Based Spot Tagging Mobile Alerts / Subscription Lists

4. Title Sponsorship Client Receives: - Exclusive Naming Rights - Mentions each time club is promoted on-air - Sponsorship of Opt-In Form - Text-coupon sent with each new registration Station Receives: - $_______ for 52-week sponsorship

5. Client Receives: - Keyword lease and use within context of spot-buy - Campaign is measurable and creates “advertising on demand” - Can be used for lead-generation Radio = The Push. Mobile Keyword = The Pull. Keyword Auto-Responders Station Receives: - 15% - 20% premium on spot buy for mobile component, and/or: - Revenue from lease of keyword

6. Client Receives: - Targeted message/offer sent to the palm of a listener’s hand - Should be targeted by demographics, lifestyle, interests, etc. - Example: No Cover 2nite at LIQUID LOUNGE – Downtown – when u show this message! Brand – in – hand! Station Receives: $_______ flat rate per campaign. Targeted SMS Campaigns

7. Client Receives: - Naming rights to station’s daily morning show poll, Top 5 at 9, etc. - An auto response message / coupon sent to each participant Station Receives: $_______ flat rate for monthly sponsorship. Thanks for your vote in Star99’s mobile poll brought to you by Netflix. 30-day trial at netflix.com, offer code Star99. Sponsored Polls

8. Client Receives: - A “brand-in-hand” SMS message sent to every member of the station database - On-air mentions promoting benefits of station’s SMS birthday club - Friends and family accompanying the coupon holder Station Receives: $_______ flat rate for annual sponsorship. Have a sweet birthday from Kiss- FM. Show this message with ID today for a free small cone at Sonic Drive-In, 314 Fairway Pkwy. Sponsored Birthday Wish

9. Client Receives: - On-air mentions promoting the contest and the sponsor’s advertising objective (new location, new product, sale, etc). - Ability to drive lead-generation Station Receives: $_______ flat rate for annual sponsorship. Thanks for your entry! Show this message for $25 off any spa service over $75–zenspa.com Valid in July only. 4 future offers, reply with keyword SPA Sponsored Contests

10. Each Category Can Be Sponsored: - Breaking News Alerts - Green Tip of the Day - Daily Dining Deal - Weekend Club Alert - Outdoors - Ski Report - Beach Report - And Much More.. Sponsored Subscriptions