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Interactive Design Practice & the Copyright Industries Silos or Partners?

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Presentation on theme: "Interactive Design Practice & the Copyright Industries Silos or Partners?"— Presentation transcript:

1 Interactive Design Practice & the Copyright Industries Silos or Partners?

2 Copyright Industries Creators and Producers of: –Film –Television –Books –Magazines –Games –New/Convergent/Interactive Digital Media???

3 What is Interactive Design? Navigating the Jargon: –Usability –User Experience –Human Computer Interaction –Information Architecture –Gameplay Do practitioners see themselves as part of a coherent community?

4 Copyright in Transition Bittorrent & peer-to-peer iTunes Music Store Video-On-Demand (VOD) Tivo & PVRs Media Centre PCs Google Books Hit-based vs. Long Tail Collapsing distribution windows

5 Canadian Content Creators Traditional distribution models Underfinanced Small domestic market Strong content in “indie” niches with global market potential Weakness in addressing these opportunities

6 Two Solitudes? Traditional content distribution –Audience capture –Time and bandwidth constraints –Proprietary networks Open distribution networks –Search –Social Networks –Attention economy –What I want, when I want it, in my preferred format, how I want to pay

7 Marketplace of Ideas Indie content producers Interactive Design community(ies): –Information architecture –User experience –Social software –Web marketing Investment capital

8 Who are the firms, associations & institutions? NMBA AIMS flashinTO Web 2.0? User experience? HCI?


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