1. Roya Daemi, Minahil Bajwa, Amy Nicosia

2. Problem Slim profit margins Increased competition Drivers discontent
Graphic from Uber website
Graphic from lyft website

3. Solution

4. Yellow Cab Company of D.C.
Graphic from Yellow Cab Company of D.C. website
Fleet of 550 vehicles
80-85% operational
Receive weekly rental fee from drivers

5. Drivers Renting from Yellow Cab DC

6. What is MOJIO? Plug-in Device Mobile Application
Graphic from Mojio website

7. How it Works Plugs into diagnostic port
Continually collects and transmits data
Graphic from Mojio website

8. Data Collection Fuel Efficiency GPS Accuracy GPS Status GPS Lost Time
Graphic from City Taxi website
Graphic from tnooz website

9. Raw Data to Usable Information
More Efficient Drivers
More Efficient Cars
Better Routes
Better Car Mechanics and Efficiency
Cut Costs
Increased Efficiency
Increase Profit

10. Yellow Cab Company of D.C.
Benefits
Yellow Cab Company of D.C.
Individual Drivers
Increased profit margins
Savings on fuel expense
Better Drivers
Better GPS system

11. But We’ve ALWAYS Done It This Way
Downside
But
We’ve
ALWAYS
Done
It This
Way
Inflexibility of taxicab drivers to adopt Mojio.
People, Processes, Systems

12. Revenue, Costs, and Profit
$5 X 52 X 454
$5 X 52 X 454
$149 X 500
$4.99 X 12 X 500
2015
2016
2017
Revenue
$118,000
Cost
$75,000
$30,000
Profit
$44,000
$88,000

13. Cumulative Revenue and Costs

14. Driver Benefit: Fuel Efficiency Study
3 month campaign on driver awareness
1,000 individuals participated
Suggestions on driver efficiency
Cut 15-35% of fuel bill
Graphic from 12 Tips for Fuel Economy Website

15. Cumulative Driver Benefits

16. Additional Benefit: GPS Map Application
Collects data with every use
GPS Accuracy
GPS Status
GPS Lost Time
Updates maps with the collected data to ensure the most accurate mapping application
Graphic from Mojio website

17. Benefits: Yellow Cab Company of D.C.
Additional revenue from weekly rental fee
Increased driver awareness
Benefits: Individual Drivers
More efficient driving, cutting fuel costs

18. Roya Daemi, Minahil Bajwa, Amy Nicosia

19. Roy Spooner Interview Date: October 28, 2014
Position: Regional Manager of Yellow Cab Company of D.C.
Slim margins
Rental rates
What is included with rentals
Percentage of operational taxicabs
Percentage of dispatch vs. nondispatch taxicabs

20. Trevor Young Local D.C. taxicab driver
Average work work is hours
Picks up passengers per shift
Gas cost of $35-55 a day

21. Percentage of Drivers Who Adapt Mojio
Break-Even Points
Percentage of Drivers Who Adapt Mojio
Break-Even Point
100%
2015
Between months 7-8
75%
Between months 10-11
50%
2016
Between months 6-7