1. Transport Guidelines for deployment of urban ITS Dorota Szeligowska European Commission – DG MOVE EMTA General Meeting – Copenhagen 18/04/2013

2. Transport Urban mobility in the EU There is a renewed focus on the urban dimension in European transport policy The Transport White Paper 2001 "European transport policy for 2010" underscored the importance of urban dimension of the development of truly European transport system Green Paper "Towards a new culture for urban mobility" has put urban mobility high on the EU's political agenda The White Paper on Transport 2011 "Towards a single European transport area" suggested a number of initiatives which relate to urban mobility and anticipate ITS applications, e.g.: Sustainable Urban Mobility Plans (Initiative 31) An EU framework for urban road user charging and access restriction schemes (Initiative 32) A strategy for near- ‘zero-emission urban logistics’ 2030 (Initiative 33) Europe2020 Strategy highlighted the crucial importance of urban transport not only for sustainable urban development but also for the achievement of European and global policy goals in terms of resource efficiency, for instance.

3. Transport Urban ITS The question of deployment of Intelligent Transport Systems in urban regions, in order to contribute to European transport policy goals, has been featured in two European Action Plans: The ITS Action Plan (COM (2008) 886) foresees the set-up of a specific ITS collaboration platform to promote ITS initiatives in the area of urban mobility (Action 6.4). The Action Plan on Urban Mobility (COM (2009) 490) foresees that the Commission will offer assistance on ITS applications for urban mobility, possibly in form of a guidance document, to complement the ITS Action Plan (Action 20). These provisions resulted in the creation of the Urban ITS Expert Group

4. Transport ITS Action Plan Optimal Use of Road, Traffic & Travel Data Road Safety and Security Continuity of Traffic & Freight Management Integration of Vehicle & Transport Infrastructure Data Protection & Liability European ITS Coordination Area 1Area 2Area 3Area 4Area 5Area 6 EU-wide real time travel information Collection & provision of road data Accurate public data for digital maps Free minimum information service Promotion of multi-modal journey planners Continuity of ITS services Services for freight transport & logistics European ITS Framework architecture Interoperability of electronic toll systems Promotion of in-vehicle safety systems Introduction of Europe-wide eCall Regulatory Framework on HMI Guidelines: Impact on Vulnerable road users Guidelines: Secure parking places for trucks Development & evaluation of coop. systems Specifications for V2X, I2X communication Addressing liability, esp. in-vehicle safety systems Collaboration platform on urban ITS Open in-vehicle Platform architecture Mandate for European standardisation Security & data protection Guidelines for public funding for ITS Decision support toolkit for ITS investments Legal framework for EU ITS cooperation

5. Transport Urban ITS Expert Group - Introduction The Urban ITS Platform suggested by the ITS Action Plan was implemented as a Commission Expert Group The Urban ITS Expert Group was formed in December 2010 for the duration of 24 months, during which it held 8 meetings (the last meeting and adoption of deliverables of the Expert Group took place on 18 December 2012). It was composed of 25 members from relevant stakeholder groups who were nominated by relevant stakeholders associations: national&local authorities, public transport authorities&operators, travel information providers, research, ITS industry, European&local standardisation organisms, consultancies

6. Transport Urban ITS Expert Group - Tasks There are four key applications that are covered by the Expert Group work that were selected during a consultative stakeholder workshop in March 2010: Traffic and Travel Information Smart Ticketing Traffic Management Urban Logistics Main tasks and outcomes of the work of the Expert Group: Identification and exchange of best practices for the key applications of urban ITS Elaboration of Guidelines for deployment of the key applications of urban ITS (with specific regard to interoperability and continuity of services) Identification of possible need for further standardisation on a European level All freely available at http://ec.europa.eu/transport/themes/its/road/action_plan/its_for_urban_areas_en.htm http://ec.europa.eu/transport/themes/its/road/action_plan/its_for_urban_areas_en.htm

7. Transport Guidelines for deployment Addressing decision-makers, high-level rather than technical documents Identifying problems and challenges for urban mobility and for deployment of key applications Analyzing how ITS solutions can help to resolve these problems and achieve public policy goals Identifying relevant stakeholders and their roles Identifying key points to foster deployment Providing recommendations

8. Transport Challenges Thin business models Complex technical and business data chains Need of public-private cooperation Demand of high quality service

9. Transport Multimodal Information Services guideline Elements of definition: Information on all modes of transport (car, public transport, railway, bike, bike or car sharing services, car- pooling …) Allowing the users any combination of modes/services to go from A to B. Including historical, static, real time, … data, for all transport modes Today MIS are ready to be largely deployed, will have a great impact on behaviours and will provide high level services to the citizens

10. Transport MIS – Recommendations 1.Cooperation between public and private sectors When it comes to the exchange of data When it comes to the provision of Information service When it comes to fostering interoperability via the use of existing standards 2.Availability and access to data Setting up a multimodal data set for each European city, controlled by the public sector: harmonization and integration of all urban mobility data in a multimodal dataset Opening access to public data or services conditioned by the fact that resulting services are consistent with the public policy goals (of modal shift) Increase the quantity and quality of mobility data: deployment of monitoring devices, exchange of data between private and public entities and the management of the quality of the data or services 3.Communicate with travellers about the benefits of MMI, to achieve goals of modal shift policy

11. Transport Smart Ticketing guideline Smart Ticketing is NOT necessarily about having ONE ticket for your journey but having ONE basket for SEVERAL tickets&services. Main questions: -Propose to users complementary services -In relation to their mobility (encourage multimodality, by making it simpler – personalised approach to information, fares and ticketing) -In a wide multiservice approach (include services other than mobility related) -Improve the image and efficiency of PT operators (enhance security, reduce fraud, modernise the image, reduce dwelling time, maintenance and distribution costs)

12. Transport Smart Ticketing – multiservice possibilities

13. Transport Smart Ticketing - recommendations Define fare policy first – it can have an impact on implementation choice New channels of sales/distribution/access might be cheaper, but not if run in parallel with older ones – clear migration strategy needed ( also regarding training of the staff and informing the public, and accommodating special needs: people without bank accounts or smart phones ) Foster interoperability: of contract – integrated ticket, very complex solution if many actors involved of support – same medium for different tickets use standards – link long-distance with last mile Combining different functionalities and services requires a robust governance structure Collecting statistical data can be useful for traffic management and travel information

14. Transport Traffic management guideline A transport system is smart if it can deal with new situations (congestion, modal integration, safety) efficiently, by linking data, in order to produce valuable information for transport users and operators. ITS toolbox can help traffic management in achieving local and global transport policy goals. Policy objectives  Tactics  Measures  Operational technical equipment

15. Transport Traffic management - recommendations Need of multi-agency cooperation Easier to lead projects, manage procurements, etc. Foster interoperability and cross-border continuity Identify, define and allocate tasks (for project management and delivery) Focus on delivering services to the end users, and ensure that information conveyed to individuals optimises the overall management of the network Use benefits of automated systems at operational level (e.g. data processing and interpretation) to liberate humans for strategic tasks Use standards allowing for open platforms

16. Transport Next steps Support the promotion and wide dissemination of the Guidelines Publication on the website, Presentation at events, International cooperation activities, Publication of a brochure Use EU-demonstration projects as test bed for the validation/further development of the Guidelines Link the Guidelines with other Commission's initiatives Urban Mobility Package, incl. SUMPs; MMIS Communication; specifications on Multimodal information services under ITS Directive Pursue the work initiated by the Urban ITS Expert Group on urban logistics, standardisation, etc.

17. Transport More information. Directorate-General for Mobility and Transport http://ec.europa.eu/transport/index_e n.htm. ITS Action Plan and Directive http://ec.europa.eu/transport/its/road/ action_plan_en.htm. ITS for Urban areas http://ec.europa.eu/transport/themes/i ts/road/action_plan/its_for_urban_area s_en.htm Thank you for your attention !