1. Global Business Management Program for EBBA-MKT Part Etta Chen 陳嬿伊 Assistant Professor in Marketing Apr. 24, 2012

2. Global Business Management Program Course list Course list Global Marketing Management 全球行銷管理Global Marketing Management 全球行銷管理 Brand Management 品牌管理Brand Management 品牌管理 Global Industrial Analysis 全球產業分析Global Industrial Analysis 全球產業分析 Multinational Finance Management 國際財務管理Multinational Finance Management 國際財務管理 Global Logistics Management 全球運籌管理Global Logistics Management 全球運籌管理 International Resource Management 國際人力資源管理International Resource Management 國際人力資源管理 Case Studies of Strategic Decision-Making in International Business 國際企業策略個案Case Studies of Strategic Decision-Making in International Business 國際企業策略個案

3. Your Future Career

4. Your Future Job Position Short-term: Short-term: Intern/assistant/specialist position multinational companies (MNE)Intern/assistant/specialist position multinational companies (MNE) All functional departments in MNEAll functional departments in MNE Expatriates overseas in subsidiaries of MNEExpatriates overseas in subsidiaries of MNE Mid-term: Mid-term: Managerial positionsManagerial positions

5. Who is the Mr./Ms. Right? Interests Interests Global perspectiveGlobal perspective Diversified interestsDiversified interests Ability Ability Your performance in management course, marketing, global business management, micro/macro economics etc.Your performance in management course, marketing, global business management, micro/macro economics etc. LanguageLanguage Presentation skillPresentation skill Personality Personality Open minded / Passionate / People connectionOpen minded / Passionate / People connection

6. Broad Interests In Management Left brain: Rational Sensitive / Observation People oriented / Communication Right brain: Creative Passion for Marketing

7. Global Marketing Management This course offers you an advanced training on top of marketing management This course offers you an advanced training on top of marketing management Latest global marketing perspectiveLatest global marketing perspective Marketing practices in MNEMarketing practices in MNE Market expansion Market expansion Host country issues Host country issues Global Brand managementGlobal Brand management Global product / pricing / channel / promotionGlobal product / pricing / channel / promotion

8. Brand Management This course offers the basic brand management practice This course offers the basic brand management practice What is brand?What is brand? Creating a new brandCreating a new brand Recreating brandRecreating brand Brand namingBrand naming Brand positioningBrand positioning Emotional brandingEmotional branding Service branding etc.Service branding etc.

9. Questions?!