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Advisor: John Joy7099026111 Lawrence7099026105 Michael7099026102 Rick7099026109.

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Presentation on theme: "Advisor: John Joy7099026111 Lawrence7099026105 Michael7099026102 Rick7099026109."— Presentation transcript:

1 Advisor: John Joy Lawrence Michael Rick

2 Outline Travelocity.com introduction Service of Travelocity.com Information technology applied User analysis of Travelocity Strategy of Travelocity How Travelocity make money Conclusion 2

3 Travelocity.com introduction 3

4 4 Information of Travelocity.com

5 5

6 6

7 7 Service of Travelocity.com

8 8

9 9 Information of Travelocity.com One-stop shopping Integrate service of traveling Service: All hotel, Experience Finder Last minute deals Efficiency customized plans

10 10 Information technology-GDS GDS (Global Distribution System) – A system provides a network platform to decrease the cost for transaction – Background E-commerce development Applied Information technology – Advantage Inner: Improve operation system Outer: in-time reservation system

11 11 Information technology – Web 2.0 Travelocity Consumers Consumer Web 1.0 Web 2.0

12 12 Information technology - XML System A Format A System B Format B System C Format C Data -> F.B Data -> F.A Data -> F.B Data -> F.A Data -> F.C

13 13 Information technology - XML System A Format A System B Format B System C Format C Data -> XML

14 14 Information technology Travelocity Linux Consumers XML GDSystem Other Partner Web 2.0

15 15 How can Travelocity make money ‧ Advertising ‧ Partner Network

16 16 Advertising Strength Famous reputation Global marketing source Type Available Advertising Units s Information Revenue Advertising fees How can Travelocity make money

17 17 Partner network – Strength The same competitive rates – Type Travelocity branded program travel partner website World Choice Travel (WCT) customize privately brand – Revenue: commission How can Travelocity make money

18 18 Business model - Money Consumers Travelocity.com Supplier A Supplier B Money Commission Money

19 19 Business model - Information Sabre Suppliers Partner Network Travelocity.com GDSystem Hotel Car rental Others Airline Consumers

20 20 Sabre Suppliers Partner Network Travelocity.com Consumers Hotel Car rental Others Airline GDSystem Business model - Service

21 21 Conclusion: The Success of Travelocity Because Customize services Large well-known Web site

22 22 Q & A

23 Merge and acquisition 2002Site59.com, Inc. 2003World Choice Travel, Inc. 2004All State Tours, Inc. Travelocity Europe except Germany 2009Zuji.com 23

24 GDS 24 GDS(March 2005 to February 2006) Amadeus10(10%) Worldspan 17(17%) Sabre 38(38%) Galileo 35(35%)

25 Reference Wiki – Web2.0 美國線上旅遊產業的經營模式與競爭策略探討 -以線上旅遊網站 Travelocity 為例 Travelocity Becomes a Travel Retailer 7/1/68 7/1/68 Hitiwise research hboard html hboard html 25

26 Reference 電子商務對旅行業經營管理影響之研究 m m 網際網路仲介公司智慧資本管理制度之探討 — 以線上旅遊與人力銀行網站為例 旅運資訊系統 y.htm y.htm 26

27 Reference 全球分銷系統簡介 27


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