1. Social Networking for Promotion and Bibliographic Instruction Presented by Barbara M. Pope and Waudenna Agee April 7, 2010 - KLA 2010

2. Introduction Waudenna Agee, Reference/Instruction Librarian, Axe Library, Pittsburg State University Barbara M. Pope, Periodicals/Reference Librarian, Axe Library, Pittsburg State University

3. Problem Increasing Array of Online Resources With a Variety of Interfaces Some Students Do Not Come to the Library Many Classes Are Online Only or Have Online Component We Know That Databases Are Not Used to Full Potential

4. Objectives Increase Accessibility and Visibility of Electronic Resources Increase Students’ Confidence In Using Online Resources and Evaluating Results Increase Promotion of Library Resources and Services Increase Students’ Ability to Do Research

5. Brainstorming for Ideas How Could We Complement Existing Instruction? How Can We Reach More Patrons? How Can We Better Market Our Resources? Can We Do So in a Medium That Students Are Already Comfortable With? Can We Do So at an Affordable Cost?

6. Plan Develop A Couple of Tutorials Meet with Faculty to Get Feedback Create More Online Tutorials Increase Visibility and Promote Resources Realize That This is But a Beginning

7. Increased Communication Increased Contact With Faculty Meetings with Faculty Blogs on Axe News Blog Instant Messaging Facebook Account

8. Online Tutorials & Web Presence Created Simple Online Tutorials Created a Facebook Account Added Links to YouTube Videos to Facebook Wrote Axe News Blogs and Emailed Faculty About Blogs

9. Creating Online Tutorials “Learning Experience” Software That Was Confusing and Difficult to Use Microphones That Did Not Work YouTube Video About Creating YouTube Videos From PowerPoint Slides http://www.youtube.com/watch?v=xZmOVt_B IAE http://www.youtube.com/watch?v=xZmOVt_B IAE

10. The Online Tutorials Axe Library Reference YouTube Channel http://www.youtube.com/user/axelibraryref erence http://www.youtube.com/user/axelibraryref erence

11. Results Little Cost Involved Except Staff Time We Increased Accessibility and Visibility of Resources Helped Patrons Become More Familiar With and At Ease Using Online Resources Around 629 views of the tutorials Statistics on Use of Online Resources

12. Results, Continued Emailed Many Faculty and Included a Link to the YouTube channel Sent Messages to Faculty on Facebook Met Personally With Faculty Introduced It in Instruction Sessions Progressive Faculty Who Are Excited About Technology Were Excited About the Tutorials

13. Example on New Library Website

14. Example, Continued

17. Future Plans Bibliographic Instruction Using Distance Education Technology Applying Same Approach to Other Programs Make Handouts Available Online and Include Links to Tutorials Do Follow-Up Survey of Students and Faculty Tracking Database and Tutorial Usage

18. References Brady, Mathew. Marketing Today’s Academic Library : a Bold New Approach to Communicating With Students. Chicago : ALA, 2009. Information Literacy Competency Standards for Higher Education. http://www.ala.org/ala/mgrps/divs/acrl/standards/informat ionliteracycompetency.cfm http://www.ala.org/ala/mgrps/divs/acrl/standards/informat ionliteracycompetency.cfm “On YouTube, Cornell's Research Minutes.” Library Journal. Sept. 15, 2008. 133 (15) : 13. Silver, Susan L. “Are Online Tutorials Effective? A Comparison of Online and Classroom Library Instruction Methods.” Research Strategies. 20 (4) : 2005. 389-396.

19. Microphones The microphone headset we used which worked well is the following: – Logitech Model No. A-0374A The microphone headset looks like a set of headphones and has a microphone that flips out in front.

20. Questions??? Comments?? Axe Library, Pittsburg State University, 1701 S. Broadway, Pittsburg KS 66762 http://axe.pittstate.edu http://www.youtube.com/user/axelibraryreference Waudenna Agee, 620-235-4892, wagee@pittstate.edu wagee@pittstate.edu Barbara M. Pope, 620-235-4884, bpope@pittstate.edu bpope@pittstate.edu