1. Knowledge engineering The Best of two worlds Direct Marketing Global Distribution AXSES Launches

2. Knowledge engineering History of GDS Benefits of being GDS Connected arcRes – GDS Integrated Partnering with GenaRes Why GenaRes Bookings-Barbados /StLucia Benefits of arcRes-GDS Integration Packages offered GDS Training

3. Knowledge engineering GDS Started By American Airlines to let travel agents book flights (1964*) Worlds airlines joined. All system networked together Expanded to include hotels (1988 chains via Thisco switch) The reservation is sent to the hotel. It is immediately available to the travel agent via the GDS and to the hotel via the GDS agent CRS (GenaRes and partner system arcRes) Travel agents search for hotels using a secure computer terminal connected to one of the 4 GDS channels - Amadeus – Galileo – Sabre – Worldspan Each GDS displays your hotels current rates and availability 300 million reservation per month 1964* SABRE: Semi-Automated Business Research Environment. More history The largest non government database in the worldMore history

4. Knowledge engineering GDS BENEFITS A Global Bookings Channel Global Marketing – exposing you to the global travel market Administration – manages rates on multiple channels - integrates with backoffice, front office

5. Knowledge engineering Benefits of being GDS connected

6. Knowledge engineering GDS 600,000 Travel Agents use the GDS to find and book hotels & flights Used by IATA approved Travel Agents world wide 40,000 Internet Distribution Systems (IDS) may use GDS * Expedia, TraveloCity etc * IDS “May” pull content from GDS giving a single point of control for multiple channels This very powerful feature is however being depreciated as IDS opt for direct contracts with hotels Global Exposure!!

7. Knowledge engineering GDS information is directly connected to 1,000’s of travel sites like Travelocity

8. Knowledge engineering GDS information is connect via Other Database Distribution to 40,000 IDS 1,000 40,000 Travelers Agents Hotel

9. Knowledge engineering GDS NETWORK GDS-CRS Rep Eg: Reserv, Unirez, Utell (Pegasus) Synix.. etc… and Genares 600,000 Travel Agents use the GDS to find and book hotels & flights 40,000 Internet Distribution Systems (IDS) may use GDS * Interfaced to your back office management/accounting and front office reservation and web

10. . Knowledge engineering GENARES GDS-CRS Combining over 35 years of experience in the hospitality reservation technology industry, GENARES has developed the first truly integrated third party central reservation system for the twenty-first century Complete open specification and interfaces for 3rd party integration, using XML format The youngest and fasting growing GDS integration company Highly recommended by existing clients

11. . Knowledge engineering GENARES RECOMENDATIONS Hi Ian, GenaRes is one of the best GDS providers I’ve worked with within my 27 year in the industry! In over two years now, our volume of business percentage has grown through bookings via the GDS. I have been assigned my own support account manager and we have over the years established such a great working relationship. She is always here for me and also when I’m out of the office she is the contact person regarding any issues with loading rates, opening/closing the system etc. Although the property can control basically everything own their own through the easy GenaRes system; my account manager has always proven to be our second hand person. This is what I call a great support team!! Thanks Ian and I’ll be on my way to Barbados to pick up that Rum Punch!! Call on me anytime and be well. Best Regards, Clayton C.Channing Reservations/Revenue Manager- flatotel.com 646-756-7952 And many more

12. . Knowledge engineering Genares - full featured CRS Reporting Agents Commission Tracking Integration RoomMaster, IQ Ware, RSI, AutoClerk, * Opera,* Check Inn, PMS Solutions/Innkeeper, Expedia Quick Connect, ezyield & arcRes

13. Knowledge engineering Integrated with AXSES ArcRes for fast, easy setup & management RoomMaster, IQ Ware, RSI, Check Inn Expedia Quick Connect AutoClerk*, Opera,* PMS Solutions/Innkeeper* * In development

14. .. Knowledge engineering GDS and arcRes – easy to use & powerful Just a click away

15. .. Knowledge engineering arcRes – GDS easy as 123

16. .. Knowledge engineering arcRes - Register GDS with a Click Registering – switch and contract online for easy access and process Automatically generate letter and contracts with a click – no paperwork!

17. Knowledge engineering Introductory Offer – 1 st Year GDS Credit of US150 (Conditions apply) Real Holidays Free 50% off on the Balance of Package

18. .. Knowledge engineering Load GDS rates and Content using arcRes info We don’t know of a GDS Management System that is as easy and as cost effective to setup Takes all info in arcRes and formats it for GDS Allows you to save an edit for as long as you want Saves time and improves content

19. Knowledge engineering Generes GDS Marketing – Key Partners 40,000 travel Sites (IDS) May pick up GDS content Participation in worldwide trade shows – NBTA – HITEC – HEDNA – All (GDS) conferences – WTM (World Travel Mart), attendee only – ITB, attendee only – ResExpo RFP consortia participation Private GDS chain level branding programs

20. Knowledge engineering GDS as Channel Manager IDS pull from GDS (sometimes exclusively *) Some have Direct (net rates) contacts Many do both IDS Net Rates Contract 25 - 35% Barbados Hotels pay for placement (loss of contract = loss of position) Marketing Constraints Being on GDS may not eliminate need to manage direct contract (net rates) with companies like Expedia Genares offer ‘IDS Direct’ like Expedia Quick connect 40,000 travel Sites (IDS) May pick up GDS content * priceline

21. . Knowledge engineering AFFORDABLE GDS ….. 5% GDS rep fee GDS Setup $150 US - arcRes time saver load $ 50 -GDS Fee $ 5.75 US -GDS Rep (Genares) Fee 5% * with a minimum monthly fee of $25.00 Travel agent Commission10% OPTIONS ODD monthly connection charge of $25.00 Agent Commission (TACS) per reservation to GDS rep$ 0.45 per reservation to Perot Systems $ 0.55 * AXSES receives a small share of the GDS Fee

22. . Knowledge engineering AFFORDABLE IDS Channel Manager – 5% Expedia: $4.00 /booking Genares will charge $4.00/reservation for the Expedia QuickConnect program. There are no GDS or TA commission fees. Others: 5% + PassThru GDS Fee /bookings Priceline, travelweb, hotline etc. Room Rate $100.00 – for most Merchant programs the room rate must be 22% - 25% lower than the regular rate Merchant Rate $ 75.00 – discount is covering your TA commission Genares Res Fee - $5.00 (5% res fee) GDS Trans. Fee: - $5.75 Total to Property: $64.25

23. .. knowledge engineering A Supply Chain Solution for Suppliers – Multiple Channels managed by a single admin From multiple fragmented admin. To a single Umbrella TA’s/IDS IDS Destination portals

24. . Knowledge engineering AFORDABLE GDS ….. Just Got Better!! Combined with arcRes for - one of a kind brand marketing - full service - easy GDS setup - productivity tools, savings

25. . Knowledge engineering arcRes interactive services increase bookings by 25% Themes Specials channel Pre-made packages Groups management Dynamic rates & accom. CMS Affiliate marketing Reservations Booking engine Bookings channel Search engine Comparison Shopping Dynamic packages * Bookable Advertising! GDS Global Distribution 750 3000 / 1500 3750

26. . Knowledge engineering Dynamic Bookable Advertising – rates quotes Full shopping cart cost and compare **** huge increase in bookability***

27. . Knowledge engineering Dynamic Bookable Advertising – quotes Cost Compare of all point select. Quotes, invoice, save, book

28. . Knowledge engineering Dynamic Bookable Advertising – Linked to website if advertising - no rates - no quotes - no shopping - no consistent information NOT Bookable xx 

29. . Knowledge engineering Dynamic Bookable Advertising – everywhere!! Soon. A bookable map for every arcres advertisier. >>>>>>

30. . Knowledge engineering Advertise - Search – Shop – Buy …. Blur >> The Perfect Storm “ Each element in the search-shop-buy triumvirate is undergoing a period of intense innovation, making each increasingly significant, yet interdependent. In fact, searching, shopping and buying – once distinct terms describing different behaviors – are blurring at a furious pace”. - Philip C. Wolf, President and CEO, PhoCusWright Inc. AXSES is there. We have already integrated advertising with all phases of the shopping cycle. This gives you complete of your brand from the point of interest to purchase. Focus direct sales – facilitating distribution Interactive advertising works! Travelers stay longer and use all options

31. .. Knowledge engineering Dynamic Packages : RealHolidays.com expert systems AXSES; one of the first in the world to offer intelligent dynamic packaging Combining multiple themes, lodging options, local activities, attractions and information, RealHolidays creates a unique package, tailored to users choices & personality AXSES Intelligent Systems build a users profile derived from their choice. A choice is more than an action, it defines style and personality which we match to holiday options to create a unique personal experience. Matching Resorts Activities, Attractions, Information Matchmaker >>>> Quote

32. . Knowledge engineering Quotes, comparison shopping, bookings, client websites, custom information systems Compare room costs and features Traveler information systems. Database Marketing

33. . Knowledge engineering arcRes-GDS PACKAGE Non hosted - clients pay additional $250 setup and $250 pa – 50% $250 - twice as affordable Save $1,000 ArcRes Booking Engine Bookable-ads on Barbados.org RealHolidays Dynamic Packaging (RH) BookingsBarbados (BB) ResortSearch, Comparison Shopping Quotes and Bookings i. Eligle items: Arcres, BookingsBarbados. Required BookingsBarbados Bookable-ads You can’t be without it Pay gds setup / we credit it - give 50 % on Eligible Balance (i) BookableMaps and Realholidays Free Setup Annual

34. Knowledge engineering arcRes GDS PACKAGES - combinations Client with arcRes Bookings-expert (Engine) Save $1000 Themes optional Non hosted - clients pay additional $250 setup and $250 pa – 50% $250 BookingsBarbados Search, comparison shopping, quotes, reservations, bookings Dynamic packaging, Bookable-ads

35. . Knowledge engineering Turn on the light Bookable-Ads New Destination Channels GDS exposure/bookings Fully automated setup

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37. Knowledge engineering Contact us: 246 429 2653 gds@axses.net