1. FRAMEWORK FOR MEASURING SOCIAL QUALITY OF CONTENT BASED ON USER SHARING BEHAVIOR Nanda Kishore Chief Technology Officer, ShareThis nanda@sharethis.com

2. Leader in Sharing & Social Targeting Proprietary sharing platform enables mass data collection, advanced analytics, and effective ad targeting that powers superior monetization Ubiquitous Sharing Platform User shares content to their social media channel of choice via ShareThis widget Massive Data Collection All shared content is indexed via keywords and user is cookied by keyword categories Ads are served to users who have shared or consumed content related to keywords Targeted Ad Here Social Targeting Highly effective ad campaigns have resulted in significant traction from premium brands Superior Monetization

3. Largest Ecosystem For Sharing & Engagement

4. ShareThis Sharing Solutions

5. Sharing Is Bigger Than Any Single Platform Each share = 8-10x visits For each FB share there are 2x more shares happening across web Social visitors are more engaged SHARING IS PEOPLE-CENTRIC, DYNAMIC AND NUANCED SHARING IS USER-CURATION AT SCALE – A GOOD PREDICTOR OF CONTENT QUALITY

6. Social Quality Index - SQI For Publishers: editorial guidance, engaged audiences For Advertisers: new, powerful way to target audiences engaged and sharing the most social content SQI Ranking Based on Social Engagement Sites are scored on 27 content categories Total Traffic High SQI Low SQI Avg. Social Component of Total Traffic High Social Component Low Social Component Users on SQI sites are 40% more likely to click through to an advertiser site Targeted audiences on SQI sites are 2x more likely to visit the advertiser site SQI sites drive 15% more new visitors to an advertisers site 40% 2x 15%

7. SQI Methodology Content Categorization Event Aggregation SQI ScoringNormalization 19+ Billion Monthly Events Domain & Category SQI Scores Hadoop/HDFS framework

8. Distribution of SQI Sites SQI 5+ SQI > 9

9. SQI for Publishers – Summary SQI score – social activity relative to network  “Social PageRank”

10. SQI for Publishers – Content Insights Network-wide insights & editorial guidance drives engaged users

11. High SQI Sites - Examples Tech itworld.com mashable.com tech.fortune.cnn.com infoworld.com visual.ly Sports Boxingscene.com Nikeinc.com Espn.go.com Cowboysblog.dallas.news.com Thepostgame.com Fashion collegefashionista.com neimanmarcus.com vogue.com stylisheve.com nicolerichie.com

12. SQI for Advertisers – Brand Study (Electronics) 0 10% 20% 30% 40% 63% lift 31% lift Control Exposed High SQIRegularOverall Campaign Metric: Which brand do you consider to be leading the home appliance market? High SQI Sites = Higher propensity to respond to brand messages

13. SQI for Advertisers – Food & Drink Example Average CTR – 0.09% SQI Campaign start Average CTR – 0.15%

14. Thank You

15. Social Quality Index - SQI Subhead (20pt) Subsubhead (16pt) Body copy (12pt)