1. Campaign 2014: Target Programming 1

2. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does it via network choices… Broadcast does it via program types or genres. 2

3. 3 Let’s look at some examples using indexes as the measurement. Indexes at 100=Same Density of target audience as overall general audience delivery. Indexes over 100=Higher Concentration of target audience.

4. Targeting via News: 4 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal Bloomberg TV99120127 CNBC110112127 CNN105107124 Fox News Channel9413383 Headline News 105115128 MSNBC106109144

5. Targeting via News: 5 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Broadcast TV of-the-roadConservativeLiberal Early Eve Net News M-F119121120 Early Eve Net News Wknd107116117 Early Eve Local News 11111790 Late Eve Local News11011693 Early Morning News9710290 Early Morn Talk/News/Info112119114 Late Night News/Info1119893 News Specials128128136 Sunday News/Interviews100125119

6. Targeting via Sports: 6 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal ESPN110114107 ESPN 2111118104 Golf Channel108149113 MLB Network97126108 NFL Network10411595 Outdoor Channel10712677 Versus (now NBC Sports)112117114 Speed (now FOX Sports 1)11611773 Fuel TV (now FOX Sports 2)1338584

7. Targeting via Sports: 7 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Broadcast TV of-the-roadConservativeLiberal ABC Sports114122115 CBS Sports116131120 FOX Sports117131114 NBC Sports117134127 Auto Racing12912772 College Basketball112126122 College Football110136119 Golf110151112 Pro Basketball108110127 Pro Football120131125 Soccer115107151

8. Targeting via General Audience: 8 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal Discovery Channel107111103 FX108100102 Hallmark Channel10311094 Lifetime101100100 TBS108105103 TNT108105103 USA Network109104101

9. Targeting via General Audience: 9 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Broadcast TV of-the-roadConservativeLiberal ABC Prime119118112 CBS Prime124119108 CW Prime106107117 FOX Prime11697117 NBC Prime112110123

10. Thank you! 10