1. Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. SMART (Participation) Grade (5 min) What do you deserve today? *One point for each core-value (5 points possible each day). I reserve the right to change these grades. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely Each day YOU will decide the grade you deserve.*

2. Do Now (5 min) Explain this advertising appeal. You will forget you are wearing dentures

3. Create a Commercial Activity 1.18

4. 1.Do Now (5 min) 2.Objectives (1 min) 3.Review Types of Advertising Appeals (5 min) 4.Create an Ad (35 min) 5.Share Your Ads (10 min) 6.Closing (1 min) 7.Exit Slip (0 min) 8.Participation Grades (3 min) Agenda

5. Objectives (2 min) Language (How you will master the knowledge) By: 1.Writing a commercial script Content (The knowledge you’ll master today) SWBAT: 1.Create rough draft classroom norms for 10 different situations 2.Create class-wide final-draft classroom norms for 10 different situations 3.Define the word “norm” and explain why it is important to have norms Content (The knowledge you’ll master today) SWBAT: 1.Create a commercial script

6. Review Types of Advertising Appeals (10 min) Objective: SWBAT: Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard p. 71

7. Review Types of Advertising Appeals (10 min) Objective: SWBAT: Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard p. 71

8. Create a Commercial Script (30 min) Objective: SWBAT: Objective: SWBAT: Create and ad by drawing and writing an ad Please see the assignment sheet

9. Share Your Script (10 min) Objective: SWBAT: Objective: SWBAT: Create and ad by drawing and writing an ad Let’s see what you’ve got!

10. Closing (1 min) Content (The knowledge you’ll master today) SWBAT: 1.Create rough draft classroom norms for 10 different situations 2.Create class-wide final-draft classroom norms for 10 different situations 3.Define the word “norm” and explain why it is important to have norms  Did you master the following objectives? Language (How you will master the knowledge) By: 1.Drawing and writing an advertisement Content (The knowledge you’ll master today) SWBAT: 1.Create an ad

11. Exit Slip (5 min) None today!

12. Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. SMART (Participation) Grade (5 min) What do you deserve today? *One point for each core-value (5 points possible each day). I reserve the right to change these grades. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely Each day YOU will decide the grade you deserve.*