1. Successfully Automating the Microbiology Laboratory 2Q 2014 White Paper Sponsorship Results Clinical Lab Products

2. Executive Summary Sponsorship and promotion of Siemens’ “Successfully Automating the Microbiology Laboratory” white paper generated 180 leads over the course of 3 months. Traffic drivers to the white paper performed at or above site averages. 30,000 impressions were delivered across multiple channels. After first eBlast in March, an A/B subject line testing was implemented in April and May which yielded almost 900 additional eBlast opens and over 200 additional click-throughs. Media value of traffic drivers was $15K and total program investment was only $6K.

3. White Paper Sponsorship Metrics 180 Total Leads Generated eBlasts/ Newsletter DateChannel Total DeliveredOpensOpen RateClicksCTR Site Avg. CTR Media Value 4-MareBlast13,1531,1648.85%297.99%7.27%$3,000 12-MareNewsletter14,1951,3789.71%141.02%1.41%$1,500 4-ApreBlast*13,6781,68912.34%1357.14%7.27%$3,000 2-MayeBlast*13,6181,53510.38%1097.10%7.27%$3,000 subtotal$10,500 Website MonthAd UnitImpressionsOpensOpen RateClicksCTR Site Avg. CTR Media Value March300x2507,813NA 490.63%0.07%$1,500 April300x2507,967NA 430.54%0.07%$1,500 May300x2507,494NA 270.36%0.07%$1,500 subtotal$4,500 Total Value$15,000 Total Cost$6,000 *April and May eBlast opens, open rate and clicks increased after implementing A/B Subject Line Testing

4. Traffic Drivers Screenshots Addendum

5. eBlasts

6. eNewsletter Complete eNewsletter available at: http://links.anthemmedia.mkt5097.co m/servlet/MailView?ms=ODEzODAw MQS2&r=Njc5MTI3NTYwMTgS1&j=MjY wOTczMDEzS0&mt=1&rt=0 http://links.anthemmedia.mkt5097.co m/servlet/MailView?ms=ODEzODAw MQS2&r=Njc5MTI3NTYwMTgS1&j=MjY wOTczMDEzS0&mt=1&rt=0

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8. Featured in Resource Center

9. Recent Siemens Editorial Coverage

10. Thought Leadership Use 2015 Torch Kick-Off Program (Q4, 2014) to develop content marketing strategy with Torch across all markets. Increase your October-December, 2014 marketing investments with any of the Allied Media brands (can be a combination of brands) by a minimum of $15,000 and we’ll provide TORCH trial. Includes: o Strategic Planning Session - 4-8 hours on site as well as a proof in concept model and strategic plan for TORCH Implementation. o Data Integration - The true power of TORCH is seen when proprietary data is combined with key performance measures visualized together through the TORCH dashboard. With this program your data integration is at no additional cost. (Valued at $10-$20K depending on complexity). o We provide limited access to the TORCH software platform for 60 days (November and December, 2014) and configure the tool to search the known Internet universe for the data and business intelligence that will provide the foundation for execution of your marketing strategies o Advertising and Marketing Service - $15,000 in advertising and/or marketing services from our extensive menu of marketing solutions as detailed on our 2014 media kits. This would include content marketing and other custom solutions toward which we would credit all or part of the $15,000 – provided that the project is delivered and invoiced in 2014. o Reporting - We provide monthly reporting of key metrics and progress against established benchmarks. 4Q examples of increasing media spend by $15K to qualify for Torch Kick-Off Program. o Expand/repurpose white paper content: Present in a webinar - $10K Feature as a 2-page spread in print - $8K o Renew 24x7 Ultrasound Community for 3 months ($15K) and/or purchase an Imaging Economics RSNA package (fully-customizable) at $15K