1. Logos and Branding NAME THE BUSINESS

2. BMW

3. MCDONALD’S

4. LUCKY CHARMS

5. TWIX

6. U-HAUL

7. WHAT IS A LOGO? graphic mark or emblem Used by commercial businesses, organizations and individuals Purpose: to aid and promote instant public recognition Can be a graphic (symbols/icons) Can be name of organization

8. WHAT MAKES A LOGO MEMORABLE? Attractive Artful Clever Funny ‘Click’ with the public Easily copied

9. WHERE WOULD A LOGO BE SEEN? Affixed, included, or printed on all Advertising Buildings Communications Literature Products Stationery Vehicles

10. WHAT IS A BRAND? Unique design, sign, symbol, words, or a combination Used in creating an image that identifies a product Differentiates (sets it apart) it from its competitors

11. HOW IS BRAND DIFFERENT FROM A LOGO? Brand becomes associated with a level of Credibility Quality Satisfaction Ends up standing for certain benefits and value Also known as trademark

12. COMMONLY KNOWN BRANDS Kleenex Avon Kia Motors Blockbuster Radio Shack Zale Reader’s Digest

13. WHAT IS MY BRAND? Assignment: Create a Prezi presentation that includes: Title slide At least 5 slides with characteristics that others would use to describe you. NOT how you describe yourself For each characteristic give at least 3 examples of how you have demonstrated each characteristic at some point in your life For each characteristic give one way this may be seen as a negative characteristic by others You may choose your own layout, order of slides presented, colors, fonts, etc. What you choose is part of your brand as well.